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BUS491 Principles Of Marketing

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  • Course Code: BUS491
  • University: Al-Yamamah University
  • Country: Saudi Arabia


Choose a Saudi business (Almarai Company) and answer the questions:

  1. Identify the business briefly
  2. What is the business strategy?
  3. Describe its products and/or services.
  4. Identify its customer. (Segmentation, target market)
  5. Why do you think that customers buy their product and/or service from this company?
  6. Identify two competitors and describe how this business differentiates itself from them.
  7. Does the business have a competitive advantage?
  8. In your opinion, what dangers does this business face in the near-term? Explain your reasoning.
  9. If this were your business, what would you do differently? Explain your response.
  10. What the actors in Micro and Macro environment that affect the business.
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