The report should contain the following elements (please see marking rubrics for more details):
Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc.
Describe and analyse the following marketing strategies used by the company
- Analyse the main Products, services, suppliers and customers of the company
- Place (distribution)
(Note: for each of these Ps, please reflect on relevant theory(ies), discuss the strategies applied, and sustainability practices implemented by the company)
Compare the marketing mix (4Ps) to its closest competitors
Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects