Title: Ocado a 'retailer for the future' (2010). What is the future for Ocado after Morrison goes to bed with Amazon?
You may find the information for Ocado retailer UK online, in Keynotes in the Library, Company reports, cases online, and the financial press. The literature sources should be books, journals, refereed papers and appropriate online sources. You should find the sources of information that you will use to deliver the three assessment parts. Your submission should address the following 3 Parts:
Using the specific operations performance objectives it can be argued that Ocado is focused on satisfying its customers’ requirements for fast and dependable services at a reasonable market price, through strategic partnerships that assist its customers to improve the services they offer. Specifically you should:
- Outline the essential components for ‘effective business operations management’ (creating value for the customer) for Ocado’s operation within the UK.
- Use a soft systems methodology to evaluate the issues Ocado might face if they decide to introduce hybrid facilities to allow their customers to continue ‘order goods online and have these delivered to the door’ as well as opening new stores to compete in the market place (since the shock of Morrison joining forces with Amazon). Support your discussion with appropriate business operations models (i.e. operation strategy performance (priorities) model, customer value, the service gap model, four v’s profile etc.).
- You should compare and contrast different models used by the sector in which Ocado operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider centralised/decentralised inventory and delivery chain, customer value chain, cost implications, sustainability etc.).
For the new system you should include Root Definition, CATWOE and produce a detailed “Rich Picture” (hand drawn) to fully illustrate your answer. Your rich picture must indicate the problems well as the solution.
By means of a business process plan illustrate the changes including “AS IS” and “TO BE”. Detailed explanations of both plans are required and support your discussions with relevant literature.
Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new process
Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the last three years of company annual reports and any other relevant data for improvement and target trends for Ocado). (Balanced scorecard charts are not included in word count but discussion on each prospective is included.
Your work should be referenced including in text referencing with appropriate literature and form a logical and concise discussion.