The report talks about the significance of the total quality management in the event sector. Rhodes event Management Company has been selected for the report. It explains that how the company is using TQM and quality circle process within the organization in order enhance the success and growth of the firm. It describes that how the company is using kaizen activities to improve the productivity and potential of the workers. Further, the report explains the roles of the TQM and kaizen activities in the event management company. It tells that how TQM provides support to beat the competitors in the global market.
Rhodes is an event management company which operates and manages its trading activities and operations in the United Kingdom. The company is famous for the corporate events management. It provides various types of events management services in the country. The company was founded on 26 November 1997. It is a private limited company. The firm has specialized in activities, training, evening entertainment, corporate hospitality, incentive travel, speakers, and entertainers. The people feel happy while using services from the Rhodes event management company.
Total quality management in Rhodes event management
Total quality management is a system of management based on the rules and principles that every member of the company should be committed for maintaining the high standards of every task in every aspect of company operations. For example, Rhodes event management and other companies use total quality management process to attain the competitive advantages in the global market. Total quality management is used by every company to determine the long-term success and growth of the company. It helps to increase the efficiency and productivity of the employees as well as organization (Green et al, 2012). TQM is the effective tool to beat the competitors in the market. TQM is used by the Rhodes event management company to improve the standards of the products, goods, process, and services in the event. By using TQM, the company is trying to improve and enhance the future results and outputs of the company. It also helps to minimize and reduce the wastage of the event management company. By using total quality management, the company is able to work with other event companies in the UK and aboard. The firm maintains excellent and effective track records of memorable and tremendous events to attract more people to the market (Kim, Kumar and Kumar, 2012).
Total quality management may be defined as a management approach to attain the long-term success and growth through customer satisfaction. Through TQM, the members of the event management company participate in improving and enhancing processes, services, culture, and product in which they work. The TQM process is implemented by the Rhodes event management company. There are various steps involved to create the total quality management system which has been discussed below (Liang et al, 2011)
Clarify mission, vision, and values: The employees of the Rhodes event Management Company needs to understand and know the mission, vision and values of the company. The company needs to develop and build a process to educate and train the employees to overcome on the competitors in the global market.
Identify critical success factors: The Company needs to focus on the critical success factors to achieve the goals and objectives of the firm. There are a various examples of critical success factors such as customer’s satisfaction, process improvement, market share, financial performance and employee satisfaction (Goetsch and Davis, 2014).
Develop measures to track CSF data: The firm needs to develop and build actions and measures to track the CSF data and progress within the organization. To implement the TQM process, the company needs to gather data and to share information with senior leaders.
Identify key customer group: Rhodes event Management Company needs to identify and analyze the key customer group to beat the competitors in the market. The key customer groups include employees, suppliers, vendors, and customers etc.
Solicit customer feedback: The firm needs to collect feedback and opinion from customers to identify and evaluate the needs, requirements, and desires of the company. The feedback is collected by the company through customer focus groups (Conti, 2012).
Develop survey tool: The Company needs to develop and build a survey tool which is based on the findings, ideas, and thoughts. Therefore, various survey tools are used by the company to attain the long-term goals and objectives of the firm.
Survey each customer group: The Company needs to focus on each customer group to improve and increase the services of the company (Subramanian and Ramanathan, 2012).
Develop improvement plan: The Company needs to develop and build an improvement plan to attain the competitive benefits in the global market. The company needs to identify and analyze the SMART goals and objectives within the organization (Suárez-Barraza, Ramis-Pujol, and Kerbache, 2011).
Resurvey: Resurvey and research are conducted by the company to implement the TQM process within the organization.
Monitor CSF: It is important to analyze and evaluate the critical success factors in order to attain the mission and vision of the firm.
Incorporate satisfaction data into marketing plans: The firm needs to convert the satisfaction data into the marketing plans within the organization.
Technology: It is also another important factor to implement the total quality management process within the organization (Mitra, 2016).
The company also uses quality circles process to enhance and increase the success and growth of the company in the competitive market. A quality circle is the important part of the total quality management. The quality circle may be defined as a process which includes a group of the employees who work in the same department and position to analyze, discuss and find solutions for the key issues and problems related to the work and performance within the organization. Quality circle process is used by the Rhodes event management company to increase and improve the services of the company. It is a management technique of total quality management which helps to resolve the problem of the employees. The process of the quality circles has been discussed below (Glover et al, 2011).
Organization: The Rhodes event management company appoints 8-10 members to use the quality circles within the organization. Organization structure is important to ensure efficient and effective performance within the organization. The company appoints co-coordinator, facilitator, circle member, circle leader, and steering committee to run event programs smoothly.
Training: Training and development coaching is provided by the Rhodes event management company to the members for analyzing and evaluating the problems and key issues within the organization. It will help to attain the competitive advantages in the organization (Talib et al, 2011).
Problem ID: Under this step, the company shows a list of alternatives to resolve the key issues and problems within the organization. It helps to know and evaluate the plans, policies, and strategies of the competitors in the global market (Golder et al, 2012).
Problem analysis: The firm needs to focus on the cause and effects of the problems and key issues to gain the competitive benefits in the global market. Problem analysis is an important to step of the quality circle to measure the performance and efficiency of the competitors around the world (Suárez-Barraza, Ramis-Pujol, and Kerbache, 2011).
Solution: After analyzing the problems and key issues, the company needs to provide solutions to resolve the queries of the members of the organization.
Presentation: After providing the solutions, the firm needs to present and implement the activities to beat the competitors in the market (Chang, 2016).
The quality circle process
Now it is assumed that quality circle is the essential part of the total quality management to improve and enhance efficiency and effectiveness of the organization. It is the effective tool of the TQM which provides support to the members by improving the attitude and self-confidence of the members of the organization. Every member gets a chance to develop and build the leadership potential and capabilities in order to attain the various competitors’ benefits in the market. It also helps to create a healthy and safe working environment within the organization. Quality circles help to develop and improve the communication skills of the members to deal with various clients in the global market. Every member of the company participates in the quality circles process (Trkman, 2010).
Kaizen activities also play a vital and integral role to gain the long-term success and growth of the company in the competitive market. Kaizen is a Japanese philosophy which focuses on the improvement and enhancement throughout all the aspects of the life. Kaizen activities help to improve the every function of the business. Kaizen tool is used by the event management company to improve the quality, workplace culture and safety of the members. Kaizen focuses on the results and outputs of the company. It is also known as the continuous improvement tool. The kaizen activities include Kaizen philosophy, planning, preparation, implementation, and follow up (Suárez-Barraza, Ramis-Pujol, and Kerbache, 2011). These activities help to reduce the waste in areas such as waiting times, worker motion, employee skills, transportation, overproduction, quality and excess inventory. It also helps to reduce the high employee turnover within the organization. In this way, it gives contribution in growth and success of the company. Kaizen is a strategy which include employees from different department of the company who sit together to resolve and overcome the problems and competitors. It also improves the working process of the company (Proši?, 2011). It also improves the cross-functional collaboration and cooperation in the organization. It also improves and encourages the standard work documentation to address the various key issues and problems of the company. In today’s era, kaizen activities are used by the various companies to increase and enhance the productivity and efficiency of the company. For example, Toyota, Wal-Mart, ford and various other companies uses the total quality management tool to maximize the revenue of the company. It also helps to maintain sustainability within the organization. Now it is assumed that total quality management and kaizen activities play a vital and significant role in Rhodes event Management Company to gain the competitive benefits in the global market (Saleem et al, 2012).
Now it is recommended that the company must focus on the TQM tool to maximize the revenue and profit of the company. The top management should identifies and evaluate the core values and principles to implement the effective TQM within the organization. A total quality management plan must be developed and built by the event management company to attain the long-term success and growth of the firm in the competitive market. Rhodes event management should focus on the management maps in order to meet the needs, requirements, and expectations of the customers in the global market. The organization success and progress should be evaluated and analyzed by the company to improve the performance of the firm as well as employees. Along with this, the company should provide training and coaching to the employees for implementing the TQM tool effectively and efficiently. Feedback and reviews must be collected by the company to evaluate and analyze the performance and efficiency of the employees. In this way, the company can successfully implement the TQM process within the organization.
On the above aforesaid information, it has been concluded that TQM is the important tool which is used by each and every company to improve the performance of the employees. Rhodes event Management Company uses total quality management, quality circles, and kaizen activities to gain the long-term success and growth of the company in the global market. It also provides various competitive advantages within the organization. TQM plays a significant role in event management to improve the services of the company and to enhance the performance of the members of the organization.
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