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In your own words, please advise this company on:
1. The management decision to address the issue outlined
2. The research question to be investigated
3. The research objectives
4. Keywords to search the literature
Mr. Yusof Hoe has recently joined an established Singaporean management consulting company and realised that this company needed to implement a number of innovation initiatives to keep up with their competitors and the fast-changing trends in management consulting. He knows that developing a supportive, innovation climate is critical to the productivity, profitability and reputation of their company. Before developing and implementing an organisational development initiative to stimulate new ideas and develop client-focused innovation, he needs to determine staff’s perception to the current innovation climate and decides that the most cost-effective, evidence-based way to do this would be to conduct in-house research.
In your own words, please advise this company on:
1.The management decision to address the issue outlined
2.The research question to be investigated
3.The research objectives
4.Keywords to search the literature
A German chemical and consumer goods company, organized around three business units: adhesive technologies, beauty care, and laundry and home care, is very aware that supply chain management is critical to their business performance. The CSCO of the Laundry and Home Care division regularly tells his staff: ‘Supply chain impacts the business in two ways. First of all, we need to ensure agility.
As an FMCG player demand can change by a factor of two or three over a few days. Secondly, as a branded goods manufacturer, up to 40% of sales are generated from products launched over the last three years. Our ability to launch new products fast and reliably is key to our business strategy.’
While a number of supply chain initiatives have supported the company’s business transformation, it is critical that they maintain supply chain agility, as competition is intense and markets are volatile, while cost pressures remain constant. To ensure that the Laundry and Home Care division maintain and improve their performance, you have been asked to help with an assessment of the current situation, before additional initiatives are implemented to ensure the supply chain performs well.
In your own words, please advise this company on:
1 The management decision to address the issue outlined
2 The research question to be investigated
3 The research objectives
4 Keywords to search the literature
As an experienced event organiser, your local tourism organisation, have asked you to help them develop a plan and strategy to host a local health festival, attracting local, regional and international tourists to your region. The tourism organisation views your region as a great place to hold such a festival, since the natural beauty of the area, large number of outdoor activities and world class health practitioners in the area, represent part of the regions’ strengths. However, as you speak to them and participate in meetings, you realise that they may not be aware of traveller motivation for choosing particular destinations and choosing to attend festivals. From your previous experience you know that this is critical for developing effective tourism marketing strategies and these need to be aligned to visitors’ specific needs and wants. As there are multiple factors involved in festival visitor motivation such as themes of festivals and socio-demographic characteristics, research is needed focused on visitor motivation and situation-specific factors.
In your own words, please advise your local tourism organisation on:
1 The management decision to address the issue outlined
2 The research question to be investigated
3 The research objectives
4 Keywords to search the literature
An aged care facility has called in your help. They are finding that many of their employees who work with elderly patients and residents like nurses and age care workers are frequently off sick. The medical certificates they are receiving often state burnout, fatigue, or work-related stress as a reason for these absences. The CEO of the aged-care facility has recently attended a conference on employee well-being in the health service sector and found the keynote speaker’s speech very insightful. By attending the conference, she now realises that the working conditions within the aged-care facility is emotionally and physically draining and have limited programs in place to address the issue. In addition, there is pressure on employees to view residents, more like customers, than patients, staff are often expected to learn new IT (information technology) systems or have to learn how to handle new technical equipment. She realises that all these pressures have an impact on the burnout staff are experiencing. She wants to find out more about this in her own organisation, the health sector and how to address this and have called you in to do a three-month research project but is somewhat lost of where to start.
In your own words, please advise the CEO of the health-care facility on:
1 The management decision to address the issue outlined
2 The research question to be investigated
3 The research objectives
4 Keywords to search the literature
1. The well-known tyre retailer in Australia aims at investigating the reason behind 25% decline in their market share year on year.
The Company is seeking to find the reason to their decreasing market share that inspite of selling well-known brands such as Good Year and Dunlop. Majorly the customers of the Company are female cash customers and the Company had inappropriate ambience to cater to them, which resulted in their dissatisfaction. The Company stores had high retail desks and moreover, magazines were mainly truck and cars which failed to attract female customers. The Company’s stores provided ambience which suited only tall men customers, such as truck drivers.
Subject area………… Marketing ……………
Keywords…… Service Strategy or store layout in retail..……
1. The Singapore Management Consulting Company needs to determine staff and employee perception on adopting innovative climate.
Management needs to decide supporting staff role such that cost-effective evidence-based method could allow establishment of in-house research method.
Subject area………Strategy.
Keywords……………Innovation, Organization Climate.
1.The FMCG Company need to continuously devise ways and means such that its Laundry and Home Care division is able to sustain to cost pressures by maintaining supply chain initiatives.
The Company has been able to establish ways for its FMCG and branded goods product to achieve success, however for its Laundry and Home Care division it needs to maintain agility, which can pose a challenge.
3. Research Objectives
Subject area……Supply Chain Management ……
Keywords………Agility, Marketing, Competitiveness……
1. The tourism organization is unaware regarding motivations of international tourists in attending particular festivals. The Company has to be made aware off the varied tourism marketing strategies and aligned them to visitor’s needs and demands. There needs to be conducted analysis of socio-demographic factors to assess needs of tourists.
Subject area……Marketing…
Keywords………Tourism Marketing or Travel and Tourism Management ……
1. The CEO of a health care facility wants to analyse the reason behind frequent absenteeism and detachment of employees and staffs. The management is facing challenges related to its employees being absent, from fatigue, burnout, or work-related stress. In presence of programs to address the issue, it is possible to tackle this problem and overcome it as well. There is a IT system which employees need to learn also they need to treat their patients appropriately and not as customers.
Subject area……Human Resource Management……
Keywords…………Employee Engagement, Employee Motivation, Employee Stress Management, Healthcare Management ……
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