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BUS710 Marketing In An International Environment

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Use of relevant research
• Evaluation of your chosen international environment
• Demonstration and appreciation of the important external influences as well as marketplace dimensions that will impact successful entry into the new location.
• Demonstration of global responsibility and sustainability as well an appreciation of the resources and capabilities available to the firm.
• Application of relevant theory
• Recommendations
In a group of 2 or 3, PowerPoint presentation, 10-15 minutes plus Q&A.You will give an oral presentation comparing and evaluating market research findings related to the new international markets under investigation to your colleagues and teacher.You will be assessed on both your individual inputs to this assessment as well as your
contribution to the team effort.
Report presentation and communication
• Application of international marketing theory to develop a marketing plan
• Linking of findings in previous research in Assessment Task 1 and marketing plan strategies.
• Recognition of issues related to sustainability and the resources and capabilities of the firm.
• Development of a marketing plan
• Justification of decisions
• Recommendations
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