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BUS710 Marketing In An International Environment

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Question:

Include an exploration of the cultural differences in planning and conducting marketing transactions across national borders in order to achieve both organisational and individual objectives. You are introduced to the many forms of entering international markets: export/import, licensing, joint ventures, wholly-owned subsidiaries, turnkey operations and management contracts. You are required to develop and apply your international market research skills through the development of an international marketing plan for a regional business.
The environment of international marketing:
The rationale for international marketing and globalisation 
Avoiding the pitfalls of the international economic and legal environment 
Appreciating the dynamics of the international economic and financial environment 
Catering for the social and cultural environment of international marketing 
Technology and change in international marketing 
Contemporary environmental variables in international marketing Strategies for international marketing: 
Researching international markets 
International market selection and entry
International competitive strategy 
Internationalisation, relationships and networks International marketing implementation: 
Modifying products for international markets 
Promotion in international marketing 
International marketing in the decade ahead
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