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BUSI 2013 Business Decision Analysis

tag 0 Download 5 Pages / 1,095 Words tag 26-11-2020
  • Course Code: BUSI 2013
  • University: Yorkville University
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  • Country: Canada


This is my research question. Mariott recently began using Virtual Reality (VR) to show guests exotic locations like Maui, complete with the salt smell of the ocean. Other hotel chains are also beginning to embrace VR options for marketing their locations. You are the Marketing Director of a hotel chain with unique locations that often have to “be seen to be appreciated fully”. You have wondered if adding a VR component to your marketing plan would increase revenue in these areas.
Then describe what sampling method you are proposing to gather data to answer your question.
Discuss why you feel this is the most appropriate method and what the limitations or implications of this method are.
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