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BUSI3024 International Marketing

tag 0 Download 8 Pages / 1,810 Words tag 26-08-2021


Read rthe case study based on Nando’s international marketing strategy and answer the following questions:

1. What are the factors that have contributed to Nando’s international success?
2. Has Nando’s considered the cultural aspects of countries other than South Africa in relation to its marketing methods whilst entering these markets?
3. Does Nando’s evaluate the potential to alienate segments of its market when considering new topics for its potentially offensive adverts? (An extreme example is the Woomera detention centre campaign.)
4. Is the reaction of the public and press, as well as any government regulatory action in response to its adverts, part of its strategy to make people aware of its brand?
5. In terms of control and strategy, what functional audits could Nando’s undertake to align to its expansion strategy?
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