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BUSI330 Principles Of Marketing

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  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Question:

Read Chapter for changing consumer and environmental trends that give rise to unmet or changing needs. You should also read Chapters get an idea how marketing research can be used to support the development of new products.

Create Draft 1 and include the following sections:

Fortune 500 Company to be used:  Ford Motor 

  • Title Page:Include your Company, Product/Service, Group #, Member Full Names, Date
  • Company Goals:-“you may be able to find annual statements for the company (if it is publicly traded) or comments/speeches by the company CEO/president that will help you to identify either financial or non-financial goals.” May be able to find on internet.
 

Answer:

Company Goals

Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information | Ford.com," n.d.).

  1. Improving fuel economy for all products while adhering to regulations and addressing stabilization of the climate   
  2. Delivering the Company’s smart mobility plan through embracing budding prospects in mobility
  • Growing the company’s annual car sales to 9.4 million representing 45-55% by the year 2022
  1. Extensively Increase its share in the markets of Europe, Middle East Africa, and Asia-Pacific
  2. Continued support for women and minority-owned business through material sourcing
  3. Reduction of the company’s environmental footprint through sharing of best practices and collaboration with selected suppliers.
  • Helping suppliers in establishing their ability to handle sustainability issues touching on their supply chain.
  • Adherence to their the commitment to promoting and protecting human rights and local laws through their manufactured and sourced products
  1. Saving water used in the manufacturing by 30% by the year 2020
  2. Reducing the amount of Carbon Monoxide emitted in the production process for each vehicle by 30% by 2025.
  3. Continued promotion safe driving practices through the provision of information and educational programs
  • Meeting or exceeding regulatory safety requirements through designing and manufacture of vehicles with driver assist and innovative safety technologies
  • 40% Electrification of the company’s lineup by the year 2020
  • Continued provision of services and programs focused on employee empowerment for the achievement of well being and health of their employees("Ford Motor Company Official Global Corporate Homepage ...", n.d.).
 

References

Ford Motor Company: Company Information | Ford.com. Retrieved 2018, from https://corporate.ford.com/company.html?gnav=footer-aboutford

Ford Motor Company Official Global Corporate Homepage... Retrieved 2018, from https://corporate.ford.com/homepage.html

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