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Business Communication: Global Business

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Discuss about the Business Communication for Global Business.



Technology: A New Realm of Global Communication

Global communication is one of the main components of the global business that helps in the expansion of the business. With the application of the latest modes of communication technology, it is possible to improve upon the global communication. The revolution in the technology has enabled the global communication to improve a lot in the current age. With the help of the global technology, it is possible for a person to communicate in face-face even in the long distance (Finlay-de Monchy 2015). The social media software platforms are able to deal with the communication technology. The Skype is one of the popularly used in the communication software, which is used as medium of communication. The video conference that is done with the help of this software is one of the main parts of the modern day communication technology.

The advancement of the modern day technology has helped the global business to expand has also allowed the management of a company to communicate with the customers. The use of technology in global communication has also resulted in better removal of the language barriers and thereby has the ability to improve the formal relationship among the people. The global commerce has also been able to witness a rapid transformation, which would have allowed the company in expansion of the global business (Vaishnavi and Kuechler 2015). The main purpose of the global technology application in the business is to establish a healthy interpersonal relation with all the customers. The board rooms and conference centers within an organization can get the access to all the trends and the demand of the market. With the rise in the total number of internet users all across the world, the use of the global communication in the business has become widely popular.

Feedbacks about the Assignment

Person 1: From the essay it is clear that the global communication is a major part of the global business and I think in the past few years all forms of business has been able to improve upon the business performance. The essay has also highlight on the importance of the application of software in the global communication.

Person 2: As the essay highlights about the importance of social media that can help global business communication.

Person 3: I think it is important to use the social media, which is an important part of the global business communication as mentioned in the essay.


Summary of the Feedbacks 

From the feedbacks that are provided it is clear that all the people have realized the importance of the use of software and social media as an important tool of the global business communication. As more number of people are involved in the use of the social media, it is one of the convenient ways that can be used by all business organization as part of the global business communication.  

Impact of Technology in Business Communication

It is important for all types of business in the modern days to invest significant amount of budget in improving the communication network. This will allow the business organization to interact with all its customers and stakeholders. With improved form of business communication it is possible to gain competitive advantage and also seek that attention of the potential customers.

As more number of people is getting engaged in the use of the social media, it is important for all business organization to make sure that use these platforms in order to better communicate with the people (Aithal and Aithal 2015). The digital marketing and online social media marketing are few of the most common ways that are used by multinational corporations as a part of their business communication process. The customers can also provide valuable feedbacks with the company and also raise the complaints about the issues they are facing in using a product.

The software that is used in the social media needs to be applied in order to improve the part of the global business communication. In the social media platforms like Face book, it is possible to create virtual community groups, where common users of particular products can share the experience they have gained by using a product. They can thus communicate with the other users throughout the globe and also contact directly with the customer care agents of a company.  

However, there are few negative effects that are associated with the use of technology in business communication. For example in the social media marketing which is a common form of business communication, many people can provide negative feedbacks about the quality of a product which can lower the reputation of a company. Hence, the operational manager of a company has to constantly monitor the overall process of business communication that is done through online. It is therefore recommended to take precautions with the help of latest software that can be applied in the business communication process. 



Aithal, P.S. and Aithal, S., 2015. Ideal Technology Concept & its Realization Opportunity using Nanotechnology.

Finlay-de Monchy, M., 2015. Powermatics: A discursive critique of new communications technology (Vol. 5). Routledge.

Vaishnavi, V.K. and Kuechler, W., 2015. Design science research methods and patterns: innovating information and communication technology. Crc Press.

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