Describe about the Business Communication for Intercultural Communication Process.
This report has aimed to the concept of business communication. As per the case study, it has been stated that being a human resource consultant of Fatnemup Pty Ltd, it is required to focus on the following criteria. The human resource consultant has tried to prepare effective organisational document in order to develop the good interpersonal skills as well as intercultural communication. The intercultural communication helps to construct the significant oral presentations. As a result, an effective organisational culture can be developed (Drury-Grogan & Russ 2013). Moreover, the advantage of the communication skills such as interpersonal communication skills and the intercultural communication skills has been discussed. On the other hand, all he staffs, who are belonging from the sales as well as administration areas would be benefitted. In this connection, this study is beneficial to understand advantage of the overall concept of business communication (Fall et al. 2013).
Development of interpersonal skills:
According to Fall et al. (2013), interpersonal skills is the exchange of thoughts among the two or more than two people. It is necessary to develop in the baby formula manufacturing company like Fatnemup Pty Ltd to construct or to enhance the knowledge and the practice. In case of the interpersonal skills, messages are needed to send and receive. Therefore, in this relation, Guffey & Loewy (2012) mentioned that when the message senders as well as the message receivers simultaneously understand the messages, then it is assumed as the successful communication skills. There are several types of interpersonal skills such as verbal communication, non-verbal communication, listening skills, and negotiations and the problem solving, decision-making skills etc.
Advantages of interpersonal skills:
During the training session, the human resource consultant tried to represent the benefits of the interpersonal communication skills, which will reflect the employees in the areas of sales and the administration and they can flourish themselves. In addition, they can effectively communicate with the customers, who are willing to purchase the baby formula and the sales of the mentioned company can increase.
In order to discuss the benefits of verbal communication skills, Hooker (2012) identified that a person is looking for the delivery of the important messages compared to the oral communication. It also saves the time with the help of the quick delivered messages. Therefore, it has been recognised that it is difficult to identify the messages, which are received through mail and letters. Therefore, oral messages are more favourable and relevant to communicate with the customers as stated by Kankaanranta & Lu (2013). As a result, the subject matter can be delivered more appropriately. In addition, in case of verbal communication, it seemed to easier to use the body language in order to deliver the information. Therefore, the human resource consultant tried to build up the flow of the verbal communication skills of the employees.
On the other hand, in the words of Mai & Hoffmann (2014), non verbal communication skill is helpful for the staffs of the organisation that they can represent the relevant information to the consumers through the audio and the visual communication. This type of communication skill is very helpful for the illiterate people, who depend upon the facial expressions, proximity, and eye contact of the employees of the company (Meredith 2012). Moreover, in case of the deaf consumers of the baby food manufacturing company, the workers can represent the necessary information regarding the manufacturing products to the buyers with the help of the movements of hands, fingers or the movement of the eyeballs etc.
Figure 1: Advantage of the listening communication skill
(Source: Meredith 2012)
The necessity of the listening communication skill can be discussed as the it enhances the sales of the products of a specific company significantly. Without the good listener, the workers and the administrators would not be able to identify the customer’s requirements. Moreover, they also would not be capable to answer the buyer’s queries. After the listening, the administration or the workers can clearly represent the business objectives towards the consumers. Therefore, in this connection, Moreno & Sznajder (2013) opined to become a good listener, the company require to take a proper training in this regards. Without actual training, the workers as well as the administrators cannot train themselves properly. Moreover, to become a good listener, the human resource consultant has mentioned that there are three important components, which can effectively enhance the efficiency and the productivity level. As a result, the business will be successful as well. These three components are listening orientation, reflective procedure and the questioning skills. On the other hand, as per the statement of Ruppert & Green (2012), active listening communication skill is helpful to the managers of the organisation to gain deeper information, can motivate and encourage the other employees as well as can construct the open working relationship.
Figure 2: Active listening
(Source: Sigmar, Hynes & Hill 2012)
At first, the listener acquires the information as active listening motivates the speakers to talk in the greater depth. The factors of the listening orientation improve the reflective listening procedure. Lastly, listening communication skill implement the motivational energy. As a result, the team member will admit the new avenues for the functional activities (Toth 2013).
Intercultural communication skill:
Intercultural communication skills are necessary for the communication to the people, who are belonging from the different socio cultural groups. As it can be observed that there are many Chinese consumers of the organisation, therefore, it is necessary to provide training on the intercultural communication skill to the employees as well as to the administrators. In this connection, Waldeck et al. (2012) puts that intercultural communication skill is also necessary to identify and understand the several cultures along with the several customs, social needs of the different groups. As a result, it is necessary to recognise the history as well as the standard of living of these different social groups or communities (Sigmar, Hynes & Hill 2012).
Advantages of the intercultural communication skills:
Intercultural communication skill has been highlighted the avoidance of the misunderstanding. This type of training is beneficial to identify the communication impact with the consumers. As a result, the productivity and the efficiency level can be increased. This has a positive reflection on the overall sales of the baby manufacturing products of the company. In this purpose, Ruppert & Green (2012) mentioned that ideal negotiation with the consumers is helpful to enhance the performance of business. In the broader sense, intercultural communication skill leads to remove the cultural barriers as well (Sigmar, Hynes & Hill 2012). This in turn improves the intercultural collaboration requirements to evaluate the global business. In addition, the cross cultural connections can also be increased.
According to Moreno & Sznajder (2013), with the intercultural communications skills, the cultural theme of the business can be enhanced and also can be developed. On the other hand, group dynamics directly influence the sales procedure. The globalisation will be occurred. As a result, in case of globalisation, it is necessary to make an adjustment with the regional business cultures and the markets, and these are required to be reliable and successful (Mai & Hoffmann 2014).
In case of the intercultural training period, the human resource consultant required to aim to the objective of the skill. If Fatnemup Pty Ltd. has recruited new employees, then they are required to give proper training in order to adapt with the culture of the other and different communities (Moreno & Sznajder 2013). In addition, the human resource consultant also needs to focus that these new workers can communicate with their Chinese client’s appropriately. On the other hand, the human resource consultant requires to teach the technical skills to the staffs, that the team is able to understand the fundamental focus of several cultures both in written words and in non verbal words (Guffey & Loewy 2012).
This study has highlighted the business communication skill. In this respect, a baby food manufacturing company namely Fetnemup Pty Ltd. has been considered. A human resource consultant needs to provide a training regarding the development of business communication. The training has been given to the staffs and the administration in order to communicate with the clients of the company ideally. This study is helpful to discuss the function of the verbal, non-verbal and the listening communication skills. On the other, in order to communicate with the Chinese clients, it is necessary to take the training of the development of intercultural communication skills. In addition, the benefits of learning of interpersonal skills and the intercultural communication skills have been discussed.
In order to enhance the business performance and the sales of the business, the human resource consultant of Fatnemup Pty Ltd. has tried to train the staffs and the administrators the interpersonal as well as the intercultural communication skills. Moreover, the human resource consultant can give training on presentation skills. This will also very effective communication skill, which can improve the sales of the company. An ideal presentation can represent the features of the products to the clients.
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