Communication is an essential rather it's the main part of any business. Good business communication always makes that business a great success. Communication means communicate with other people and make them know about the business product, so basically it will attract more businesses. Business communication will help the Heart Saver Company to entice more hospitals and healthcare centres to know about their product, and this will help to grow the business (Us et al., 2017). Automated External Defibrillators (AEDs) is great equipment, and it helps to prevent cardiac arrests. The Heart Saver Company supplies AED and provides coaching on how to use it and why is it important. Therefore, a good communication in the business will help the business to grow because people will get to know how useful the product is for them if they are suffering from some heart diseases or cardiac arrests. Service quality will improve if the business communication is good of the Heart Saver Company. After all, it is a digital world, and it is so easy to communicate with others now. When the leaders of the Heart Saver Company communicates positively and professionally, a good positive atmosphere will produce itself. Good business communications will increase upper the demand of AEDs (Akyol, 2013).
There are certain types of communication would occur. Today most of our communication takes place via our smartphones and computers in this digital world. So creating a business page on social platforms like Facebook, Twitter will help to create a good business communication. Communicate with consumers through online is the best way of communication nowadays. Another way of communication is doing a free campaign of this product called AEDs in several hospitals and communities (DR.K.VANITHA, 2012). It will help the people to know more about AEDs, and by these campaigns, the Heart Saver Company will create awareness among people too. People will get more aware of cardiac attacks and heart diseases. They will share it with their family too, so it will help the business to grow anyway. Written communication is one of the most important ways of business communication. Hospitals are busy places, so if the Heart Saver company write about their product and how useful it is in a block of interesting paper and distribute it to the hospitals and to the communities, it will be an effective way to communicate (Theicehouse.co.nz, 2017).
As AED is a life-saving kits so, I would like to suggest the owner be more authentic about the product. Though Company is doing well when the communication with the consumer is concerned, but the Company must have to reach the people strongly. Heart Saver company should do spread more about the effectiveness of the AED rather than the product. It would be beneficial for the Company to gain the trust of the consumers (Peery and Galanos, 2006). Apart from that, the company should post the feedback of their every consumer over social media and other media to grab the marketplace in a proper way. Nevertheless, to say focusing on the quality is far better than the getting negative feedback. The product must be more user-friendly and the usage of the concerned product should be discussed among the consumers in a proper way. Heart Saver Company must involve best-trained person for the door-to-door selling purpose, as it can be the best way to convince the pros of the AED. The Company should spread awareness among the people about the advantages of AED and how a precious life can be saved. In the end, I must suggest the Company pay more attention to the transparency with their consumers. It would be better for the Company to develop the product according to the feedback of the consumers (Knight, 2013).
Akyol, ?. (2013). Social Media and Marketing: Viral Marketing. Academic Journal of Interdisciplinary Studies.
DR.K.VANITHA, D. (2012). Customer Relationship Management on Customer Satisfaction. International Journal of Scientific Research, 3(4), pp.1-3.
Knight, M. (2013). Usability and Business Communication. Business Communication Quarterly, 76(4), pp.395-396.
Peery, C. and Galanos, A. (2006). Home Automated External Defibrillators in a Geriatric Population: A Brief Discussion of the Evidence. Journal of the American Geriatrics Society, 54(1), pp.133-137.
Theicehouse.co.nz. (2017). HeartSaver: Jump Starting The Business. [online] Available at: https://www.theicehouse.co.nz/casestudy/heartsaver/ [Accessed 4 May 2017].
Us, A., are, W., Team, O., us, W., AEDs, A., AEDs, O., verification, A., ideas, A., Cover, E., Us, C., Saver, B., Gus Bell, R., School, J., Sue Dewsnap, A., Tom Searle, L., Tony de Felice, C., Coleen Carmichael, B., Debbie Baxter, N., Delwyn Miles, T. and Ateesh Patel, A. (2017). Heart Saver New Zealand | AED | FIRST AID | MEDIC | TRAINING. [online] Heartsaver.co.nz. Available at: https://www.heartsaver.co.nz/ [Accessed 4 May 2017].
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