Discuss about the Business Communication Issued faced by Dominos in Australia.
This proposal includes the Business communication issue faced by Dominos in Australia. It furnishes the communication gaps and loopholes the brand faces in business communication. It further focuses over the challenges faced by the organization in meeting the expectations of the local population. Communication is the life-line of a business. In order to meet the expectations of the stakeholders associated with the business it is significant to match up with the business strategies. The research proposal is based on an effective implementation of technology in order to reach stakeholders. The report will be based on secondary data and the information already available online. In the recent report published by News.com.au Deutsche Bank analyst Michael Simotas, has stated that the pizza giant might reduce the size of pizza in a cost-cutting exercise. Communication and technology in today’s competitive scenario goes hand-in-hand. Dominos relies on E-marketing to sell its product (Powell, 2017). It has a strong PR agency to deliberately spread the information to the stakeholders. In such a situation it is important to understand the communication channel to be used without affecting the sales. The research is based on the secondary data only. Information gained from the news agency, magazines, surveys, data are been compiled in order to develop proposal.
Recently in a news article published by News.com.au, Dominos Australia is all set to reduce the size of the pizza in order to implement cost cutting exercise. Dominos customers in Australia are already agitated after hearing the news. In order to avoid backlash from the customers, it is important for them to come forward with an effective business communication report. From the point of view of an organization it is important to choose an effective communication channel to reduce the gap. An implementation of an effective communication by the organization will reduce the chances of failure. The report will focus on the different communication channels that the company can use to inform stakeholders. It further will furnish the communication procedures and policies that can be adopted by them in order to put a positive impact.
Context of the Report
The report is based on the world renowned pizza chain Domino's in Australia. In terms of network store numbers and network sales, Domino’s Pizza stands at top position. DPE is the elite master franchise for the Domino’s brand network in Australia. DPE in 2005 became the first in public listed pizza company in Australia (Jenkins, 2017).
Aim of the report is to focus on the communication channels and strategies that they can choose in order to communicate the matter. Till now there is no confirmation from the brand in this matter. There is no official communication from the brand in the market. Hence in such a situation it has become important for the brand to come up with a coherent communication plan to match up with the expectation of the customers. The report will provide a broad vision into the matter and elaborates the communication strategies that can be implemented.
Productive communication in the workplace is significant on plentiful levels. An effective business communication involve creating products, delivering services, engaging employees, fulfilling customer needs, and handling salesperson. The purpose is to match up with an Effective communication, consequently, to attain business purpose. This is critical for a business in order to run a successful and profitable business. In such a situation it is the collective responsibility of all the team members to collectively work towards the common goal. Stakeholder interest is important while considering the long term sustainability of an organization. It has now become evident for the business to employees and managers to incorporate an effective communication plan to value the achievements within company. It’s characteristically a gap in proper communication that causes inconsistency (Cardon & Marshall, 2015).
The report will highlight the key issue faced in managing communication gaps and how technology in the modern age can be use to minimize the risk. In the current situation it is important for the business to plan an effective communication model by managing the chain. In this way the current issue can be resolved.
Moreover it is important to remove the grapevines in order to reduce the speculations. Dominos hasn’t come forward to accept the conjectures from different news agencies. It is recommended to develop a concrete communication plan and to report it in a systematic manner. The report will furnish different communication channels and sources that can be used by the organization to plan out the success. In order to develop a plan it is important to understand the communication issue and to manage them through implementation of communication plan (Toscano, 2017).
The report will be focusing over the communication techniques to ensure understanding among employees within the organization. It will majorly focus on the external communication channels that can be used to manage business activities. Below mentioned is the important communication plan. This plan will be explained in detail in the report to gather a better understanding of the topic (Bargiela-Chiappini & Nickerson, 2014). .
- Twist Message according to the Recipient
- Show People that you do care for them and what the relevancy of the Message is
- Be Direct while communicating the message and speak To-the-Point
- It is suggested to Deliver Extremely Important News in Person. In this case it is suggested to carry out a Press meeting to bring the attention of people.
- Be Timely in delivering the message
To conclude, it is important for a business organization to incorporate an effective business plan. The purpose is to meet the needs of seeking better opportunities. The proposal provides an outline regarding the further research and allows readers to get slight information about the world famous Pizza connoisseur Dominos and its communication strategies. It further describes the role of an effective communication process in meeting the goals. The proposal is based on Dominos Australia new strategy to reduce the size of the pizza in order to implement cost cutting exercise
Bargiela-Chiappini, F., & Nickerson, C. R. (2014). Writing business: Genres, media and discourses. Routledge.
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), 273-293.
Jenkins, M. (2017). Cuts may shrink Domino’s pizzas. (ONLINE).Retrieved from: https://www.news.com.au/finance/business/retail/cuts-may-shrink-dominos-pizzas/news-story/65208fe870b7f090711b1565cc751904 (Accessed on: 12 August 2017)Powell, D. (2017). Could Domino’s be shrinking pizza sizes? How to communicate bad news to customers. (ONLINE).Retrieved from: https://www.smartcompany.com.au/industries/retail/dominos-shrinking-pizza-sizes-communicate-bad-news-customers/ (Accessed on: 12 August 2017)
Toscano,M.(2017). Domino's set to serve 'smaller' pizzas, say analyst. ONLINE).Retrieved from: https://www.smh.com.au/business/retail/dominos-set-to-serve-smaller-pizzas-says-analyst-20170706-gx5xgs.html Accessed on: 12 August 2017