$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Business Decision Of StayTogether

tag 0 Download9 Pages / 2,139 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Discuss about the Business Decision of StayTogether.



Businesses today face a lot of challenges in attracting and retaining customers more so, because of the increased demands made by the consumers who want efficient services at minimal prices. The challenges have pushed the organization to adopt new and dynamic solutions that offer better financial outcomes. Decision management systems (DMS) are such solutions that offer operational efficiencies by outlining business decisions based on existing and future conditions (DMS, 2017). Now, StayTogether, a conglomerate or company merger between ten hotel chains serves a good example of the application DMS strategies as outlined by their business proposal.

StayTogether outline four major decisions; one, rewarding loyal customers to enhance their relationship. Two, offering free meals inclusive of the hotel rooms payment. Three, giving rebates in the form of credit which can be used to pay for meals or accommodation and finally, enhancing their social responsibility. In light of these changes, this report will give a critical analysis of these business decisions on account of the existing market environments characterised by high demands and financial pressures. Furthermore, the report will provide substantial recommendations in the form of ICT systems that can enhance the company’s performance thus increase its competitive advantage.


Outline of the management decisions

In many ways, organisations are similar in that they try to adopt the best business practices that will yield the best results (Yu, To & Lee, 2012). Management and the decisions they take are part of these practices that can either result in the desired outcomes such as those of StayTogether where they hope to increase their customer base while retaining the existing customers. Moreover, they hope to improve their business performance by improving their brand while incorporating the concepts of information technology (IT) and Information systems (IS). However, in the modern era of globalisation these objectives are better said than done, for one, technology (IS and IT) will only work effectively if the underlying business concepts are satisfactory to meet the needs of the market (Namani, 2010). This requirement necessitates the business decisions taken.

Customer loyalty schemes

To engage customers and to enhance their overall experience, organisations like StayTogether will reward them with incentives such as free meals or holiday gifts. Moreover, these rewards are given to the most loyal customers as a show of appreciation and also as an added incentive to new customers on the treatment offered to those who constantly engage with the organisation. As a business strategy, loyalty programs are known to increase a business’s revenues as they enhance the relationship formed between the company and the consumers. Moreover, it facilitates a better brand image by giving the loyal customers a sense ownership through the reward and appreciation incentives given (bLoyal, 2016). Therefore, with this decision, StayTogether is set to realise its business objective more so those of retaining their existing customers as well as improving their brand's image.

Furthermore, they can bank on the results seen in other organisations where the likes of Starbucks and Walmart have seen a substantial increase in revenues as a result of the reward programs they offer to their customers. For instance, Starbucks was noted to have highlighted a 13 percent increase in sales in 2013 as a result of their loyalty program (Fiscal annual report, 2013). Nevertheless, these outcomes are a result of the business advantages this decision offers; for one they drastically change the behaviours of the customers who increase their understanding of the company’s product/services in an attempt of earning more rewards. In the process, they spend more and continuously engage with the said organisation (bLoyalty, 2016). Consequently, the clients are more satisfied with the services which encourage them to promote the organisation to other consumers thus increasing the business referrals (Butt, 2016).


Free meals in the form of buffets

A smart business decision that offers StayTogether a good promotional avenue where the marketing department can heavily advertise on. Basically, the branches having hotels and restaurants will offer free meals to customers through the overall package paid while booking the accommodations. However, despite the benefits of the strategy i.e. a promotional avenue, customer incentive and a better brand image etc. this decision does raise serious concerns particularly on the management of the free meals given (Ozimek, 2012). Free prices and rewards will always invoke the curiosity of the users, who in most cases will try to maximise of the plan provided. Moreover, customers today are more informed as facilitated by the digital medium and will have a deeper understanding of the free meal initiative i.e. it’s inclusive of the payment at hand. Therefore, they will maximise on the ‘offer’ in an attempt to beat the conditions set.

On the other hand, StayTogether will always try to maintain the consumption of the customers below the amount paid. So, how do the company maintain the consumption of the customers while satisfying their needs? A dynamic and holistic assessment supported by a modern IS system is needed to regulate the offers visa vie the existing market conditions. In essence, the restaurant should not offer extended services while making losses due to prices of raw materials. The system should adapt to offer what it can when it can and at the prices paid by the clients (Savolainen, 2010).

Rebates in the form of credit

StayTogether proposes a simple rebate program where customers who use the airlines affiliated with the organisation are offered rebates in the form of credit that can be used to earn extra services either as meals or extra night accommodation. According to Lu and Moorthy (2007), rebates, as well as coupons, are strategies of price discrimination where price sensitive consumer use them to earn services that they would otherwise not get without extra payments. Moreover, as a concept to enhance business performance, rebates affect a significant number of customers, 30 percent to be precise (Lu & Moorthy, 2007) which increases the loyalty of the customers particularly the price-sensitive clients.

In addition to this, consider the operational principles of rebates where users are given an opportunity to earn more rewards be it monetary or otherwise provided they put more effort on the terms offered by the organization (Tandon, 2017). In this case, rebates serve as an indirect promotional venture that not only reward customers but also one that gives a substantial reason to invest in the services given (Silk & Janiszewski, 2004). Therefore, through this business decision, StayTogether will enhance its customer relations while improving its corporate image as a result of the client it will provide to the chosen travel agency or company.


Corporate social responsibility (CSR)

CSR offers organisation an avenue to promote their core values which in return engages the surrounding community and environment. In today’s world, the concepts of environmental conservation and communal responsibility are at an all-time high and organisations like StayTogether are obliged to meet the needs of the society otherwise they risk losing business. Now, StayTogether initiative of providing customers with an avenue to give back to the community will enhance its relationship not only with the customers but also with the immediate community as a whole. For one, people will always feel a sense of fulfilment and accomplishment when they give back to the community. Therefore, customers will spend more on some occasions in an effort to increase the value of the 1 percent offered to the charity of their choice (Davis, 2017). 

Application of IS and IT

In an effort to maximise its performance, StayTogether is set to reinvent it IS and IT systems by providing services through a single website, functioning across all mobile platforms i.e. PCs and other mobile devices. First, information system stands for the management tools used to perform an organisation’s operational activities while information technology is the underlying facilities that support these systems (IS). In both cases, several issues are set to affect the operations conducted by the business. For one, IS require quality data to operate which highlights the first problem of acquiring quality data in an era characterised by big data. Secondly, maintenance of the said system will fall on the organisation itself and its affiliated branches. Thirdly, the use of IS may be challenging to the users such as new customers who desire to book services, either internally or externally (Markgraf, 2017).

On the other hand, IT will have two fundamental challenges, one compatibility and maintenance. Compatibility because the organisation is based in different areas having different facilities thus unifying communication will serve as a major challenge. Secondly, due to frequent market changes, the IT systems will have to adapt on a regular basis which further complicates the compatibility problems. In general, these issues could delay the objectives set by the organisation in increasing the customer base, for instance, users with minimal literacy may find it difficult to book facilities if the company’s system is completely automated (Marthandan & Tang, 1997). However, these setbacks are minimal as compared to the benefits that the technological systems can offer as highlighted below.



It’s crucial to have versatile business strategies today especially in dynamic markets such as those exhibited in the Hotelling industry. Business decisions such as those highlighted above should be able to adapt and change based on the market trends to meet the objectives of an organisation. This versatility can be adequately provided by technology through information systems such as ERP (enterprise resource planning) where in-house resources are monitored and managed effectively to give optimal results. Furthermore, this system can be incorporated with SCM (supply chain management) and CRM (customer relationship management) systems to coordinate the external variables i.e. suppliers (input) and customers (end users). In essence, the integration of these concepts can lead to a holistic system that can offer a seamless transition of business operations that in the end increases the efficiency of the services offered to the clients.

In addition to this, StayTogether can venture into other digital environments such as social media to increase its digital footprint thus increase its marketing avenues. Moreover, through social media, the organisation can engage more customers on a one-on-one basis meeting their needs at a minimal cost. Furthermore, it is through social media that the company can advocate for other business ventures such as automatic booking systems, tour guides and real-time service systems that can engage remote customers in different locations of the world. As an example consider a customer in Europe who could visit a park in Australia remotely through the real-time system offered. In the end, these ventures supported by good business decisions and technology can enhance the company’s performance thus improve its overall earnings.



Butt. A. (2016). Pricing Strategies – Top 7 Types of Rebate Deals. Deal track. Retrieved 09 May, 2017, from:

BLoyal. (2017). Why Loyalty Programs are Essential for Every Retailer. Retrieved 09 May, 2017, from:

Davis. S. (2017). Examples of Social Responsibility Strategies. Chron. Retrieved 09 May, 2017, from:

DMS. (2017). Decision Management Systems Platform Technologies Report. Retrieved 09 May, 2017, from:

Johnson. S. (2017). Levels of Management Decision Making. Chron. Retrieved 09 May, 2017, from:

Lu. Q & Moorthy. S. (2007). Coupons Versus Rebates. Marketing science. Retrieved 10 May, 2017, from:

Markgraf. B. (2017). Common Problems in Management Information Systems. Chron. Retrieved 10 May, 2017, from:

Marthandan. G & Tang. C. (1997). Information technology evaluation: issues and challenges. Journal of Systems and Information Technology. Retrieved 10 May, 2017, from:

Namani. M. (2010). The role of information systems in management decision making-an theoretical approach. Information management. Retrieved 10 May, 2017, from:

Ozimek. A. (2012). The Economics of All-You-Can-Eat Buffets. Forbes. Retrieved 09 May, 2017, from:

Savolainen. T. (2010). Improving customer loyalty through a regular customer program. Final thesis report. Retrieved 09 May, 2017, from:

Starbuck Corporation. (2013). Fiscal 2013 annual report. Retrieved 09 May, 2017, from:

Silk. T & Janiszewski. C. (2004). Managing Mail-in Rebate Promotions. Retrieved 10 May, 2017, from:

Tandon. D. (2017). How to Transform Your Sales Rebate Strategy from Problematic to Profitable. The Kini group. Retrieved 09 May, 2017, from:

Timms. J. (2011). Introduction to business and management. Undergraduate study in

Economics, Management, Finance and the Social Sciences. Retrieved 09 May, 2017, from:

Yu. B, To. W & Lee. P. (2012). Quality management framework for public management decision making. Management Decision. Retrieved 10 May, 2017, from:

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Business Decision Of StayTogether . Retrieved from

"Business Decision Of StayTogether ." My Assignment Help, 2018,

My Assignment Help (2018) Business Decision Of StayTogether [Online]. Available from:
[Accessed 13 August 2020].

My Assignment Help. 'Business Decision Of StayTogether ' (My Assignment Help, 2018) <> accessed 13 August 2020.

My Assignment Help. Business Decision Of StayTogether [Internet]. My Assignment Help. 2018 [cited 13 August 2020]. Available from: is the only dissertation service provider in Australia that provides cheap dissertation help while maintaining all quality standards. Hence, students, from various Australian cities prefer taking dissertation help from us. Sydney, Brisbane, Perth and Melbourne rank to when it comes to availing dissertation writing assistance from Our dissertation writers, editors and experts work together to provide students highest quality dissertation help solutions. buy dissertation online from to acquire the final degree without any hassle.

Latest It Write Up Samples

ANLY560 Functional Programming Methods For Analytics

Download : 0 | Pages : 7
  • Course Code: ANLY560
  • University: Harrisburg University Of Science And Technology
  • Country: United States

Answer: Software version control Software version control is a developmental technique which assists programmers in multiple teams to be able to accomplish record management and perform analysis of codes when they are developing and after implementation of a software (Rao & Sekharaiah, 2016). Software version control traces all the alterations and modifications that are happening in software development. Software version control tools ens...

Read More arrow Tags: United States New York 7 Functional Programming Methods For Analytics Harrisburg University of Science and Technology 

CISC592 Software Architecture And Microservice

Download : 0 | Page : 1
  • Course Code: CISC592
  • University: Harrisburg University Of Science And Technology
  • Country: United States

Answer: Example of software architecture The example of the software architecture is ERP application architecture. Structure or structures are shown to that software architecture There are three kinds of the structures that can be shown: Module structures: It takes different kinds of the decision of the how the system can  be developed as the bunch of the code or the units related to the data. Compound and connected structures:It i...

Read More arrow Tags: United States New York 7 Software Architecture and Microservices Other 

ICT700 Systems Analysis 2

Download : 0 | Pages : 13

Answer: Introduction  The EEL store management system project is a user application. The objective of this system is to develop and design a customer relationship management system software which manages both the relationship between EEL and all the client retail store and the information regarding the stock of the organization will be represented. The system will be able to maintain a business relationship with both countries in the Uni...

Read More arrow Tags: Australia Rochedale 47 system analysis and design University of Sunshine Coast 

IMAT5206 Management Of Information Systems

Download : 0 | Pages : 10
  • Course Code: IMAT5206
  • University: De Montfort University
  • Country: United Kingdom

Answer: Identification of themes  This report is implemented on the company of Centrica which is considered as the British multinational energy as well as service based company. This company wants to rise up their business strategy in the IT field (Agarwal and Vrat 2014). According to this CIO interviews analysis, the company wants to increase their strategies by developing Data Lake as well as GDPR and also machine learning. Also, they ...

Read More arrow

C727 Cybersecurity Management I

Download : 0 | Pages : 12
  • Course Code: C727
  • University: Western Governors University
  • Country: United States

Answer: Introduction The below report attempts to explain how threats and vulnerabilities can critically affect the regular operations of any organization (Papp, Ma and Buttyan 2015). This report tries to review the report made by Autojor Security Consultants on the medical supplier business Psinuvia Inc. and provides responses that are demanded from the respective fields. The report begins by discussing the physical vulnerabilities and threa...

Read More arrow Tags: United States 7 CYBERSECURITY MANAGEMENT I  Western Governors University 

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

3076 Order Completed

99% Response Time

Emily Wei

Doctor of Philosophy (Ph.D) in Civil Engineering

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2279 Order Completed

97% Response Time

Zachary Perez

PhD in Computer Science and Information System

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

610 Order Completed

100% Response Time

Cheryl Zhao

PhD in Statistics

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Awesome work. Awesome response time. Very thorough & clear. Love the results I get with MAH!


User Id: 383727 - 31 Jul 2020


student rating student rating student rating student rating student rating

Work was done in a timely manner took it through grammarly checked for plagiarism very well satisfied


User Id: 463334 - 31 Jul 2020


student rating student rating student rating student rating student rating

Great work for the short notice given. Thank you for never disappointing and helping out.


User Id: 194216 - 31 Jul 2020


student rating student rating student rating student rating student rating

I received a full point on the assignment. Thank you for all the help with the assignment.


User Id: 411395 - 31 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?