It is very important for a company to follow the ethical decision making to maintain its position on the top just by working for the profit motive, but rather by maintaining Ethical values.
Coca-Cola is the world?s largest company in providing beverages. It nearly provides more than a billion goods throughout the world. It is the world?s most valuable logo and brand. It is well known for providing its consumers a regular supply of the products without any interruption. Due to all this features the company has been successful in developing long term relations with the consumers and thus providing a huge profit to the organization. Thus all this features has helped this company in reaching this height of success. It has also given a great importance to the overall development of the society by improving both social and economic situation of the society. It has initiated various programs for the betterment of the society.
It has also supported various sustainable development intension based technology that will be helpful to only the present society but even to the coming generation. It has also taken various steps to stop the wastage of water and also has taken various steps to improve its present situation. It has also helped the people by helping the local organization to maintain peace and initiating overall health betterment. Some of these examples are that the company is helping the UNAIDS and is helping in curing the AIDS/HIV epidemics that is prevailing throughout the world. (Douglas R McKay, 2015)
Along with this various scholarship programs and other initiative in the education sector has helped many students of the poor areas to come forward and get successful.
Thus the company has always given importance in marinating the company?s name as one of the most valuable brand by maintain loyalty and sincerity towards the customers throughout the world.
The major charges that created the biggest problems for the Coca-Cola company are as follows:-
Other issues like problem with the Burger King Market Test, earning through inflationary prices, problems in distribution, etc.
Along with this various scholarship programs and other initiative in the education sector has helped many students of the poor areas to come forward and get successful. Thus the company has always given importance in marinating the company?s name as one of the most valuable brand by maintain loyalty and sincerity towards the customers throughout the world. For this they have got recognition and has also be awarded with various prices at international level. But despite this fame the company has also been in the news for various wrong deeds, of which Ethical discrimination is one of the major problems. The price of its stocks has remained unchanged for about a decade because the company has been charged several times for racial and other ethical discrimination with its staffs, customers, other officials, etc. (Terblanche, 2015)
Thus even after reaching the heights of the success due to several issues internally and externally the resulted in the fall of the company?s reputation. (Clarke, 2014)
While coming across the issues wherein it is stuck as on date, the areas which we tried to come across and resolve are with the manner it dealt with the unions, trade committees, sales, retail and wholesale sector, distribution channels etc. shall be in a systematic and better manner, it should have a process flow which only defines how effective the same shall be handled but also signifies that the process should be transparent, have a decentralization which would specify that who is responsible for what and what will be the accountability of the same and how much responsible the SPOC will be for each line item. (Salehi, 2012)
This will give a broader image and set up an ethical process as a whole which will not only signify how much compliances the company is able to comply with but also that the same shall be strived for sustaining in the long run as well.
These practices shall target that the clientele shall be continued with and able to capture more market with the help of its objectives, whether they are in line with the industry ones and gradually there should be a bridge between the decided objectives and achieved ones. (Libraries, 2015)
Summary/Conclusion:Coca-Cola is one of the most valuable companies of the world.
So it should not neglect these above mentioned ethical issues as the impact of these issues is can be responsible for the future fall of the organization.
This in the practice of becoming the top company of the world ethical principles should not be forgotten.
Because forgetting these ethical principles can affect the reputation of the company and also the trust of the global consumers in the company. (Springer, Journal Of Business Ethics)
Thus Coca-Cola has reached this height of success just by the support of the consumers.
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