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Business Intelligence Use In Woolworths

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Question:

Consider an Industry or Company with which you have some Familiarity, and Identify at least one Possible Application of Business Intelligence (BI) in the Company. Justify your Decision by Presenting the Business Value the BI System Could Deliver.
 
 

Answer:

Use of Business Intelligence (BI) at Woolworths

Woolworths is a major supermarket stored that provides the benefit for providing all the necessary and daily use commodities to its customers (Careers.woolworths.co.za, 2017). They had deployed the use of HP’s Business Intelligence (BI) for their departmental operations and solutions. The BI services had been deployed in Woolworths for improving the operations of data integration and business operations. They had integrated BI with SAS in business analytics and SAP business object reporting system. The integration of BI, SAS and SAP has helped Woolworths for realizing the full potential of the system used, intelligence investment and business operations (Info, 2016). They have been using Cognos’ KPI business pack provided to them by BI solution company, Synergy Computing. The business pack had ensured that the company had been able for forming a balance in their operations.

The use of BI tools had helped Woolworths in making hard connection with the business processes and strategies (Pash, 2016). The organization had used Web Portal for providing the benefit of smart watch to the operational levels for the operations. It would allow them for viewing whether the operations of the organization are being done by aligning to the company’s goal and objectives. They previously had to be dependent on the monthly report that was created at the end of report. However, with the implementation of the BI tools, the development of operations had covered the review process of business opportunities that had been missed. The operations of the Woolworths can be switched from product centric to customer focused.

 

References

Careers.woolworths.co.za. (2017).   Woolworths : Advert View : Business Intelligence Analyst II Assortment & Space Project Foods Group : Cape Town : Retail. Retrieved 3 April 2017, from https://careers.woolworths.co.za/index.php?s=advert_view&g=3910&i=3513&x=1626642

Info, P. (2016). If Your Local Grocery Store is Amazing, You Can Thank Good BI. Powerbits. Retrieved 3 April 2017, from https://powerbits.com.au/blog/2016/3/10/lq06ioam6dc1hn9z5r9s08z6p30y8s

Pash, C., (2016). Now Woolworths is looking at selling its fuel business. Business Insider Australia. Retrieved 3 April 2017, from https://www.businessinsider.com.au/now-woolworths-is-looking-at-selling-its-petrol-business-2016-9

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