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Business Level Strategy And Generic Strategies

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Question: Discuss about the Business Level Strategy and Generic Strategies.   Answer: Limitations of the Recommendation Although TATA Motors is an international automotive manufacturing company in the worldwide, the process of evaluation of strategic alternatives is complex and difficult and also covering an information scale from both internal and external condition of the firm. It can be done before making of decision. The firm may chose its business to tackle the market either domestically or internationally. The firm must be capable of facing challenges to develop and achieve the guideline of new products setting up by domestic or global government. TATA Motors faces difficulties as their range of automobiles running on diesel. A low cost leader strategy is the basic limitation of the company in Singapore and outside the country. There is low return on investment of share in the company. The products are not treated as luxury because it’s generally keep target on economy class. There is a lack of strong footprint in luxury products in the company of Singapore. The company is running into the worldwide apart from Singapore. Safety standard is not maintained by the company which is the basic limitation of the TATA Motors Company in Singapore. The company is limited according to consumer basis. There are three alternatives recommendation of the company namely leadership strategy, strategic alliances and Greenfield investment (Venkatesh Khanwalkar 2013). Although the company has presented in many countries, it manages only the large consumer basis in the Indian sub continental. A small portion of the share of market is presented in India. The company has impact on macroeconomic factors within the country. The company has to analyze the proper recent development changes in the economics globe because of the lack of constant sub-prime and turn oil (Lawrence and Chen 2013)  According to Greenfield investment, the company considers a vital level of direct control over the investment enterprise in Singapore. The company must capable to have the full control of the products or services provided in the company of outside Singapore. One of the major limitations of the company is that there is huge cost of transaction and prices are very high in the company into the worldwide it also chooses a model of unique business with local partners in the company (Eren and Zhuang 2015).   Critiques on the Recommendation TATA Motors is the 5th largest automotive manufacturing vehicle into the worldwide. The company gives more focus on creating the product in the worldwide market segmentation. The company is doing business both in domestic and foreign market. Now the company has chosen a unique business model adoption and working with some local brand to gain some specific knowledge about the market. The company also gets in touch with some big brand like Suzuki as foreign market competitors. The company produces hybrid cars at a lower cost to attract the consumer into the globe. The company has also some factors about the product like keeping down cost dimensions. Opt for hydro performing in place of tubular structure. These factors have started using over the TATA Nano. Labor pool is the major benefit of the company means that the company consists of prosperity of young faculty (Hansen and Nielsen 2014). TATA Motors is a big international company
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