$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


Develop your understanding of the Business Model as a concept and how a theoretical understanding of Business Models can be used to explain value creation, value appropriation and/or the Innovation process at firms in real-life.



In today’s time, competition amongst businesses is at an all time high. Technology, innovation, better customer service have made organizations thriving for perfection in every field they touch. This is where the concept of business model comes in. It basically means how a company operates and functions in order to generate enough revenue and profits. The term “business model” has no fixed definition. In the late 1980’s when more and more people started becoming acquainted to personal computers and felt that they could easily configure business revenues, prices, incomes and profits. “A business model is a clear, concise way of picturing how a business operates (Hill, 2013)”. A business model does not necessarily need to be defined or written down when an organization is started. As with any business, growth and change in technology bring about a lot of changes in the way a business organization functions. Thus, the business model keeps on changing and evolving with time.

By definition, the word “archetype” means a typical example of something. Therefore, an e-business archetype would mean a type or category of business defined by certain characteristics that are unique. “There are three primary personalities that describe the fundamental interests and activities of every business (Cabage, 2013)”, namely trade, product and service. These can further be categorized into three sub-sets namely subscription, marketplace and brokerage.

An activity in a business model can be defined as work done by the people in the organization to run the business. “An activity system is thus a set of interdependent organizational activities centered on a focal firm, including those conducted by the focal firm, its partners, vendors or customers, etc. (Zott & Amit, 2010)”. This activity system enables a business organization to create a better product or service, meet the demands of the consumer in a much better way and increasing profits.

A business model can also act as cost-revenue architecture. Any business organization, even before coming into the business, strategizes on how they are going to be generating revenue while at the same time cutting back on manufacturing costs and yet providing quality product to the customer.


Static and dynamic problems occur in any business organization. While static problems are simple and related to a single task, dynamic problems can be multifold and a bit more complicated as well as time consuming. Business models can be built in such a manner that they can guide and provide solutions to both static as well as dynamic problems. While static problems are simpler, less complicated and do not impact other activities within a business organization, dynamic problems are multi-fold. A dynamic problem can be described as a problem upon a problem upon a problem. In terms of computer technology, the terms tic” and “dynamic” are applicable to a number of things. These include, websites, webpage and programming languages amongst others.

Change is inevitable, be it business or any other aspect of one’s life. “In fact, many business gurus argue that businesses now face increased levels of dynamic change (Hutchins, 2012)”. With modern technologies spreading like wildfire, businesses need to upgrade themselves and how they work frequently. Due to advancement in technology, more and more businesses are seeing a change in their work processes, the technology and equipment utilized by them as well as the skill set of their workers. Gone are the days when businesses used to store all their information and documents in files and folders, fill out forms manually and could do away without using technology. In today’s world every single business, be it a small scale factory or a multi-national company, every business organization has upgraded itself and equipped its workplace with machines and computers. In a world where information is so easily accessible and cut-throat competition at every level, a business cannot survive without upgrading itself in terms of technology usage.


The Rise of Big Data

In modern times, more and more companies are resorting to big data for increased efficiency in their workplace. “Big data is changing the competitive landscape (Morgan, 2015)”. Big data can be defined as extremely large amounts of data collected by companies and business organizations which is then analyzed to discover customer behaviors, patterns and trends. These trends are then utilized by the company to provide better quality products to the customers, therefore, generating more revenue and profits. “Big data is big business (O'Neill, 2016)”.

We all know about the well known and famous coffeehouse “Starbucks” that has gained immense popularity in the past few years. It was founded by Jerry Baldwin, Zev Siegl and Gordon Bowker in Seattle, Washington back in 1971. From then, the company has come a long way. In today’s date, Starbucks has become one of the most famous coffee house chain and has a global presence. “Starbucks' story is endlessly fascinating (Henricks, 2007)”. Starbucks utilizes big data analytics to determine locations for opening new stores. “Starbucks acquires data from Atlas that is a mapping and BI platform developed by Esri. Esri (i.e Environmental Systems Research Institute) is a geographic information system (GIS) software company (Bamb, 2016)”. Using this software Starbucks can access statistics related to customer demographics, patterns of traffic in a region and population density amongst other information. This helps Starbucks in determining which locations would be best for opening new stores. All of this has been possible due to the advent of advanced technology. It is evident and needless to say that a few decades ago, such strategies would have been non-existent and therefore, the business model of a coffee house would have been very basic as compared to that of Starbucks in the present times.


The business model of any company is never a “one-time” or a fixed model. It is ever changing. Business models need to be upgraded or changed with passing times. A company successfully running its business in the present day cannot have the exact same business model it had years ago. Times change, so does technology; so should business models. In the year 1971, when Jerry, Zev and Gordon opened the first outlet of Starbucks, they did it out of their love for coffee and wanted to share the same with others. They probably did not even have a business model at the time. Their main focus was to sell coffee to people. Today, decades after the first outlet came into being, Starbucks has become one of the most popular success stories ever. Obviously, the company must have gone through enormous changes from time to time, to make sure they update themselves, their employees as well as their business model to not only stay in the market but to be one of the leading brands out there.

One of the very unique things about Starbucks’ business model, which also provides it an edge over many other similar companies, is how they treat their employees. The business model of Starbucks requires its employees to be treated as partners instead of just workers. His gives immense advantage to the company as the employees are given as much attention as its customers. This is a very important step that most businesses miss out on. Employees are able to give just as must feedback as the customers. Most businesses do not feel the need to ask their employees about the drawbacks in their existing system and only focus on the customers. This also happens to be something very crucial to the functioning and flourishing of any organization and one that only the workers know about and can analyze and convey to their superiors.


Apart from this, Starbucks has also been able to record and analyze people’s beverage drinking behaviors. From only serving coffee back in the 1970’s to adding more and more items onto their menu, Starbucks has been changing itself to meet the demands of its customers. Starbucks also analyzed and noted that about 43 percent people who love drinking tea, skipped sugar altogether while at home. In response to this Starbucks came up with newer additions to their menu and launched unsweetened beverages. They also noticed that around 25 percent people do not like to add milk to their coffees at home. So they came up with unsweetened as well as sweetened black coffees with or without milk to cater to the needs of one and all. Slowly and steadily, Starbucks has become the customers’ favorite only because the company recorded and analyzed large amounts of data related to its customers drinking habits and beverage preferences and made changes to itself in order to be able to deliver to those needs. The one thing customers love about Starbucks is that there is something for everyone. Apart from that, customers also have the option of being able to customize their own drinks and beverages just as they do it in their own homes. This has helped them in bringing changes to their business model to better meet the demands of their customers. “So, from a single storefront in Seattle to a global coffee phenomenon, the data-driven business strategy is the soul of this coffee company (Bamb, 2016)”.

To sum it all up, it can be said that business models are what provide a direction to a company. This helps the company in performing its basic tasks such as manufacturing products, determining costs of production as well as generating revenue and profits. In addition to this business models need to be upgraded with time as change is the only constant. A business model is the backbone of any organization and therefore, it needs to be strong strategic and dynamic



Bamb, N. (2016, october 4). Starbucks, roasting data and brewing analytics! Retrieved august 19, 2017, from LinkedIn:

Cabage, N. (2013, july 30). Business Model Archetypes. Retrieved august 19, 2017, from Mind the Product:

Hill, B. (2013). The Concept of a Business Model. Retrieved august 19, 2017, from Chron:

Hutchins, G. (2012, june 2012). Change is Inevitable. Retrieved august 19, 2017, from The Nature Of Business: In fact, many business gurus argue that businesses now face increased levels of dynamic change

Morgan, L. (2015, may 5). Big Data: 6 Real-Life Business Cases. Retrieved august 19, 2017, from Information Week:

O'Neill, E. (2016, september 23). 10 companies that are using big data. Retrieved august 19, 2017, from ICAS:

Zott, C., & Amit, R. (2010). Business Model Design: An. Long Range Planning , 216-226.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Business Model Archetypes. Retrieved from

"Business Model Archetypes." My Assignment Help, 2018,

My Assignment Help (2018) Business Model Archetypes [Online]. Available from:
[Accessed 29 May 2020].

My Assignment Help. 'Business Model Archetypes' (My Assignment Help, 2018) <> accessed 29 May 2020.

My Assignment Help. Business Model Archetypes [Internet]. My Assignment Help. 2018 [cited 29 May 2020]. Available from: delivers assignment help to millions of students of USA. We have in-house teams of assignment writers who are experts on wide ranges of subjects. We have appointed teams of native writers who provide assignment help to students in New York City and all over the USA. They are skilled assignment writers who successfully cater to search terms like do my assignment in the USA

Latest Management Samples

MRKT20052 Marketing Management And Digital Communications 3

Download : 0 | Pages : 4

Answer: Background Information The beverage industry specializes in the production of drinks, in particular those beverages that are ready to drink (Chen, 2012). The making of beverages varies depending on beverages being produced. Nexba is an Australian-based company specializing in beverages (Beverages, n.d) The launch of the company took place in 2010 by Troy Douglas and Drew Bilbe The story of Nexba can be traced bac...

Read More arrow

MGT3203 Managing Across Borders

Download : 0 | Pages : 8
  • Course Code: MGT3203
  • University: Murdoch University
  • Country: Australia

Answers: 1: Critically evaluate two different journal articles  Globalization has rendered immense challenging situations among the business organizations in running their entire process of business successfully in various multinational countries. While expanding the business in different geographical boundaries the business organizations cannot be restricted within specific cultural border. Business experts have to implement cross ...

Read More arrow

ME5306 Racing Team Management For Communication Plan And Project Budget

Download : 0 | Pages : 16
  • Course Code: ME5306
  • University: Brunel University London
  • Country: United Kingdom

Answer: Project purpose  The purpose of the project is designing and manufacturing of a racecar for the organization named Renault. The project will describe the execution plan for constructing the racing car in the present racing sports market. The project will include the project scope, objective, constraints and assumptions. The report will identify the project milestones and deliverables based on which the project schedule will be deve...

Read More arrow

SH4003 Culture, Society And Ethics For Sociological Conceptual Framework

Download : 0 | Pages : 11
  • Course Code: SH4003
  • University: Southern New Hampshire University
  • Country: United States

Answer: Introduction  The term “Society”, in the sociological conceptual framework, in general refers to a group of people who interact with each other under a common cultural framework, with the cultural bond being on the basis of gender, race, religious beliefs or the personal and professional activities. However, over time, with the global scenario getting more inclusive and with phenomena like that of Globalization and te...

Read More arrow

K23041 Building Surveying

Download : 0 | Pages : 16
  • Course Code: K23041
  • University: De Montfort University
  • Country: United Kingdom

Answer: Introduction Building Assessment A building assessment has been defined as being a quantitative performance that can be put in usage as one attempts to evaluate prevailing constructions or fresh structure designs. The assessment usually cover features of a building such as site in terms of drainage, paving, Topography, retaining walls, curbing, and lighting, Windows and Walls generally termed as building envelope, Structural, Interio...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

248 Order Completed

100% Response Time

Lloyd Bernabe

MSc in Accounting

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

It was a good assignment, everything was according to details. it was of high quality. I got HD in this assignment


User Id: 306529 - 29 May 2020


student rating student rating student rating student rating student rating

superb work done within the given time limit. really amazing expert who has done my assignment.


User Id: 430182 - 29 May 2020


student rating student rating student rating student rating student rating

good i am happy for your work , i hope i will submit all my assigmnets to you people


User Id: 412937 - 29 May 2020


student rating student rating student rating student rating student rating

Great work. I really do appreciate the professionalism and competence of the expert who completed my work. They did a very good job. English was prefect and content well presented. Thank you.


User Id: 427917 - 29 May 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?