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Make business canvas model of a business plan.






Value Propositions

Unfair Advantage

Customer Segments

  • Fluctuations in the prices of chemicals affect the prices of bio diesel
  • Difficulties in collecting the waste or used oil
  • Extra cost of transportation
  • With the increased demand, waste oil cannot be accumulated
  • In short run, conversion of bio diesel is expensive



  • Proper channel can be designed to collect the waste oil from sources
  • Municipal corporations arrange transportation facilities to collect waste oil from households
  • The above option can meet with the increased demand of oil in future too


  • Biodiesel offers triplet benefits i.e. environmental benefits, waste management and economic benefits.
  • It will sustain the environment by reducing the emission that can cause Asthma.
  • Can be used without using conversion method in or technologies in their engines.
  • Most economical substitute fuel
  • It meets most clean standard criteria
  • Increasing lubricity, high cetane and oxygen content at a high level

Extend the life of engines

Can use low quality used oil

Increase price with market demand







Early Adopters





Key Partners

Key Activities





  • The restaurants, hotels, snack bars, cafeterias and lunch trucks
  • Transporters and logistics
  • Vendors or Equipments suppliers
  • Chemical Suppliers
  • To concentrate that while using the advance technology to extract the oil, it should be cost efficient to compete with other fuel alternatives.
  • Quality maintenance so that after using this alternative, customers may not switch to another product again. 
  • A company should focus on efficient supply chain and smooth flow of transportation and distribution channel.
  • Continuous R&D will improve the functionality, quality and cost efficiency of it.
  • Further, searching for efficient professional staff and complying all the legal laws are also other key activities for this business.



  • Marketing and promotions through websites
  • Create awareness through Newspaper
  • Articles through Magazines
  • Hoardings at public places and pump stations

Environmental committees and NGOs



Key Resources

  • Some bio diesel processing units for heating and mixing
  • Drum for keeping the unrefined oil, finished fuel, glycerin and other chemicals
  • Some container of various sizes for chemical pouring and waste glycerin and oil emulsion
  • some safety Equipments like face shield, gloves and apron
  • For smooth distribution and collection of oil, transportation facilities





Cost Structure



Revenue Streams


  • Under direct cost, Material, Labor and Plant Hire involves $111
  • The total of Recurrent Overheads is $203 ( involving site facilities, Plant & Equipment – site maintenance, Project management costs, Commercial expenses and QA and Safety expenses)
  • Non-recurrent overheads will be Establishment and mobilisation exp., Disestablishment and demobilisation exp, Project insurances exp, Professional fees  that will cost $202
  • Owner cost will be $301
  • Contractor’s fees is $101




  • The byproduct while producing the bio diesel may be used as the secondary revenue stream like glycerin is used for making small soaps.
  • Methyl esters is another by product and revenue stream for biodiesel production
  • Instant payment from local sale







Asia Pacific Economic Corporation, 2009, Successful Business Models for New and Renewable

Energy Technology Implementation in APEC. APEC Energy Working Group, New Zeland

Benefits | Region 9: Biodiesel | US EPA. 2015. Benefits | Region 9: Biodiesel | US EPA. [ONLINE] Available at: [Accessed 25 January 2015].

ElSolh, N.E.M, 2011. The Manufacture of Biodiesel from the used vegetable oil, Kassel.

Gerhard Knothe, J. Krahl, J. Van Gerpen , 2010 , Biodiesel Handbook (2nd Edition) by. Urbana IL: AOCS press

Mind of marketing: What is customer segmentation?. 2015. mind of marketing: What is customer segmentation?. [ONLINE] Available at: [Accessed 25 January 2015].

Osterlander & Pigneur (2010), Business Model Generation. Wiley: NY

Sawhney,M., Wolcott, R.C. and Arroniz, I. 2006, ‘The 12 Different Ways for companies to Innovate’,MIT Sloan management review, vol.6, no.3


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