21510 Introduction To Strategy

Value proposition:

13 Cabs app is the most popular Australian taxi app that has connected the largest fleet of cabs around the different regions of Australia anywhere and anytime (13cabs.com.au. 2017). 13Cabs has also won the Monash Business Awards that shows the efficiency in their business.

Customer relationship:

The customer care service is always available and any smart phone user can easily get access to the service of the taxi apps. The customer service is always available and the company is well known for the service that it provides.

Customer segments:

The cabs are grouped together by the means of apps and mobile systems in order to create a large segment of taxis. The customers from the segments like Sydney, Melbourne and other regions fall under the customer segments of the cab service (13cabs.com.au. 2017).

Channels:

The channels used for the purpose of connecting with the customers are through the web and any apps available in android or apple phones.

Key Partners:

The key partners of 13 Cabs are ABC Taxis, Black Cabs Combined Pty Ltd, Yellow Cabs, Maxi Taxis and others (13cabs.com.au. 2017).

Key Activities:

The cab service maintains and develops the market based on ride sharing activities. The service is available in the inner city and for long journeys as well. The idea is to share the rides of the taxi among the users in order to avoid the higher rates to be paid by the consumers.

Key Resources:

The key resources are the IT platform or the software that is used for carrying out the business activity (13cabs.com.au. 2017). The idea is to utilise these resources in order to attract more consumers in the market.

Cost structure:

The company operates in more than 76 locations and has huge fleet of drivers. The cost structure is depended on the employees and the partnership that the company has to maintain with others.

The fixed costs include the rent and the utilities and other costs needed for the marketing and partnership activities of the organisation.

Revenue system:

The current revenue of the company is 121, 000 AUD (13cabs.com.au. 2017).

Overall comment on strategic business:

The business model used by the organisation is to create a wide network that would attract the maximum number of passengers or customers (Yellowadelaide.com.au. 2017). This would definitely add to the profitability of the business. However, the business model does not consider other aspects of the business like sustainability and competitive measures to improve business activities.