New User? Start here.
Error goes here
Many people carry the tiffin with them to their offices. Their cook or any other family member has to prepare food for their tiffin before they leave for office. This becomes very hectic in the morning time. By the lunch time, food does not remain fresh to eat. Food Delivery service will deliver the food at your office at lunch time. Service person will pick the tiffin from home and will deliver at office of respective person.
Business name: Food Deliver Service
Business location: Across the cities
Products/services: Business will provide the services of delivering the food at the mentioned location. Working population and students will be the main customers of the service.
Vision statement: A most effective and efficient food delivery chain service.
Goals/objectives: Deliver hot and fresh food to the people efficiently.
Target market: Office going people and students would like to avail the services as they generally carry the tiffin with them. There are not any specific service providers in this field.
Marketing strategy: This is a new type of business which will require a lot of marketing. People do not know about any other service of this type. Company should start from very basics of business. First people should make aware of any such service. After that company can start marketing of itself. Basics of marketing include:
Product: Delivering home prepared food to the people is not an outstanding service. People will generally ignore this. To make it more lucrative service, product should be promoted properly.
Price: Price will be a concern at the starting. Working class people would not like to pay extra for tiffin delivery. But, once they got habitual of fresh and hot food, they would like to avail the service. That time margins can be increased by higher charges. Company should charge minimal at the starting.
Place: Any city with reasonable number working class people can choose. It can start from a single company and then can expand to other cities. Big metro cities can be chosen at the beginning.
Promotion: Word of mouth will be the biggest promotional strategy in this business. Still, heavy promotion of the product would be required. Company can also contact companies for promoting at their locations. Public transportation can also be selected for this.
Strengths: Company is targeting middle class persons who can easily pay for good services. This is a new field, so, there is a huge scope of expansion.
Weakness: Product is new, people will not agree easily for this service. Collection and distribution of tiffin will require lot of effort for coordination with house wives and office members.
Opportunity: There is no other such service. There is a huge opportunity to tap the market.
Threats: Any company can enter the market easily. There is less cost of establishing this business. It only requires man hours and basic distribution facilities. This can increase competition in the future.
This is a new business initiative. There are not many competitors in this area specifically. There are some food delivery services from the restaurants but they do not deliver food from home. There are chances of similar businesses in the near future. Company is required to establish itself firmly by providing good and timely services.
Online channels: Company can register itself with various food sites and offices. Facebook campaigns can help very much as most of the youth target customers will be registered there. Viral YouTube videos and other catchy marketing campaigns will need a huge investment in the starting. Word of mouth can be used to spread the work. E-mail and telephone marketing will also be a. effective way of communication with customers.
Offline channels: Contact the customers by visiting door-to-door on holidays. Distribute pamphlets at public transportation stops. Hoardings will need a lot of investment which is not possible at initial stage. TV advertisement will also not be a feasible way at this stage. Canteen and mess in colleges and offices can be a meeting point with customers.
It will require a proper distributional mechanism for collection and distribution of tiffin. There will be a record of customers who want the service. It will contain information of customer address, their office address and time of delivery. This can be on paper or on system. Company employees will collect the tiffing from the address and will deliver it to persons at their office address.
Bike or scooters can be used for this purpose if number of tiffin is less. All tiffins of same route can be collected at once using vans. Route optimization techniques should be used here. After collection of tiffins, they will be accumulated at one place from where they will be sent to the distribution. There can be small collection stops from where they will be sending for distribution.
Software and other techniques can be used for coordination and trekking of tiffins. Delivery should be at the right time otherwise service will be useless for the customers.
There will be two types of staff members: Managerial staff and ground level staff
Managerial staff: These people will be hired based on the experience and capability of the managing services (Dodson, 2010). They will take orders and keep track of all details. One person can be placed at collection stop that will coordinate between collection and distribution. He will direct the tiffin according to same or different locations. One division will focus on marketing of the company, as this will require a lot of effort. This same division can also track finances required.
Ground level staff: these people can work part time or full time according to their availability. They will simple collect and distribute the tiffin according to instruction given to them from managerial staff members.
Salary structure will depend on the nature of work and market scenario. Marketing team can be given targets and incentives accordingly. Team will not require any specific training other than driving.
Expenses: Business will require initial investment in the marketing and vehicles for distributions. Vehicles can be hired for this. Marketing expenses should be maintained properly and at the right place.
Profits: Pricing structure should be such that it lure customer at the beginning. There should be minimal charges. Prices can be revised according to the distance, type and urgency of delivery. Margins can be increased by operational excellence.
 Schilit, W.K. (2007) ‘How to write a winning business plan’, Business Horizons, 30(5), pp. 13–22. Doi: 10.1016/0007-6813(87)90074-7.
 Service delivery (2005) Reproductive Health Matters, 13(26), pp. 190–195. Doi: 10.1016/s0968-8080(05)26205-5.
 Radomska, J. (2014) ‘Operational risk associated with the strategy implementation’, Management, 18(2). Doi: 10.2478/manment-2014-0040.
 The strategic marketing process (2013) Available at: https://www.marketingmo.com/wp-content/uploads/2013/12/The-Strategic-Marketing-Process-eBook.pdf (Accessed: 17 July 2016).
 Phelps, E.D. (2002) ‘Marketing planning & strategy’, Industrial Marketing Management, 10(4), pp. 307–309. Doi: 10.1016/0019-8501(81)90042-0.
To View this & another 50000+ free samples. Please put
your valid email id.
Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.
Get Moneyinto Your Wallet
Total 6 pages, 1 USD Per Page
*The content must not be available online or in our existing Database to qualify as
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2017). Business Plan: Food Delivery Service. Retrieved from https://myassignmenthelp.com/free-samples/business-plan-food-delivery-service.
"Business Plan: Food Delivery Service." My Assignment Help, 2017, https://myassignmenthelp.com/free-samples/business-plan-food-delivery-service.
My Assignment Help (2017) Business Plan: Food Delivery Service [Online]. Available from: https://myassignmenthelp.com/free-samples/business-plan-food-delivery-service[Accessed 25 September 2021].
My Assignment Help. 'Business Plan: Food Delivery Service' (My Assignment Help, 2017) <https://myassignmenthelp.com/free-samples/business-plan-food-delivery-service> accessed 25 September 2021.
My Assignment Help. Business Plan: Food Delivery Service [Internet]. My Assignment Help. 2017 [cited 25 September 2021]. Available from: https://myassignmenthelp.com/free-samples/business-plan-food-delivery-service.
The respective sample has been mail to your register email id
* $5 to be used on order value more than $50. Valid for
We have sent login details on your registered email.
MyAssignmenthelp.com is the leading essay writing service in Australia. We are committed to resolving students' all academic problems and help them acquire higher grades. We provide comprehensive essay paper help to students, who struggle to put up a good quality essay. With 3000+ talented essay writers, we cover 100+ subjects while providing essay writing service to students in Australia. Contact us to premier quality academic assistance at an affordable price.
The article on NAFTA negotiations by Robyn Urbac, dated July 28, 2017, was published by the CBC News. The North American Free Trade Agreement, often abbreviated as NAFTA, is being constructed carefully for over twenty three years, in order to create a satisfactory balance of protectionism and liberalization. In such trade negotiations, sum of the opposite views, not necessarily yield a satisfactory medium. This occurs espe...
1a. Identify the areas where the parties’ objectives are aligned
Obstinate Misconduct of the Investor, Duty holder, and Equipment Vendor or they disappointment to maintain or obtain any insurance that it is needed to maintain or obtain. Apart from where they used reasonable activities to maintain or obtain some such insurance which is not done notified promptly to the participating of the participant proposing that’s w...
Answer to Question 1
Part 1: ratio analysis
The ratio measures whether the investors or the shareholders money is utilized in an efficient manner or not. The efficient manner here relates to the generation of the revenues for the overall development of the company along with its shareholders. The ratio must be high to show that the company has been maintaining its efficiency as per the requirement. As per the table below, the compan...
1. Part 1: Measurable Organizational Value (MOV)
The Globex established a prior project on Rivarina Agriculture and Lifetime Show (RALS, a 3 days event) from 2000. This show demonstrates the local business, agricultural equipments suppliers and the lifestyle products as well. For proper management of the RALS projects the components those must be followed by the program developers include show stand co ordination, live display of the...
The purpose of this essay is to analyze the issues of obesity in America. The essay deals the various factors that contribute to obesity in humans. The essay further deals with risks associated with a person affected with obesity and overweight. It also talks about the preventive measures for reducing the chances of being obese.
Obesity, in simple terms, means to have fats in the body in an excess amount. Obesity and being overweight ...
Are you confident that you will achieve the grade? Our best Expert will help you improve your grade
MGMT2801 International Business
BSM2519 Oil And Gas Management
ACCT20075 Auditing And Ethics
ITC505 ICT Project Management
SOCI 100 Sociology
BUSN3001 Competitive Strategy
ECON802 The Economics Of Global Business Challenges
GEOU5022 Global Energy Outlook Autumn 2018
POLI120 American State And Local Government
Just refer 5 friends to earn more than $2000.
After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there.
Or you can also download from My Library section once you login.Click on the My Library icon
My Library page open there you can see all your purchased sample and you can download from there.
That's our welcome gift for first time visitors
It is too easy to create or access your own library, just enter your email and make your search
MyAssignmenthelp.com stores a huge
COLLECTION OF QUESTIONS AND SAMPLES, which you can refer to any time you want.
Every time you find something useful, you can save that using the bookmark tool. From the next time,
can access that from your personalized library.
With this feature, you get to create your own collection of documents. You get free
choose and bookmark any document you wish.
Accessing the collection of documents is absolutely easy. Once you bookmark a sample,
access its content with a few clicks on your mouse.
This personalized library allows you to get faster access to the necessary documents.
longer need to spend hours to locate the sample you need.
Finding a sample from a list of thousands is nothing less than spotting a needle in a
Personalizing your own library relieves you from that stress.
On APP - grab it while it lasts!
*Offer eligible for first 3 orders ordered through app!
ONLINE TO HELP YOU 24X7
OR GET MONEY BACK!
OUT OF 33845 REVIEWS
Received my assignment before my deadline request, paper was well written. Highly