Interface Carpets is an international leading carpet manufacturer. The company is also a leader in championing sustainable business practices. Sustainability refers to operations of a business that cause no harm to the world. The Company’s journey to sustainability for Interface Carpet started in 1994. The key drivers to sustainability were customers and company’s willingness not to cause harm to the environment. The customers of Interface Carpet started questioning about what the company was doing to the environment. The company’s customers made the company to start sustainability practices in it products, process and operations. Secondly, the company had a mission and willingness to engage in business practices that are sustainable by ensuring they are environmental friendly.
The interface carpet has integrated several natural capitalism factors to; people, process and culture. The company has changed it resources use to increase productivity. The raw materials used are slow to depletion, less pollutant and employs more individuals (Avlonas, & Nassos, 2014). Secondly, the company has redesigned it processes to reduce wastage, reusing and remanufacturing. The company has adopted biomimicry in the organization industrial process. Lastly, the company has is focused to creating a culture that improves well being and social equity in the society. The company has incorporated sustainable practices in the company’s mission and vision.
I can compare Interface Carpets with Coles supermarket. The Coles business needs to include it sustainability objectives in it mission and philosophy to ensure the business operate effectively.
According to Baumgartner’s view of an efficiency strategy, Fuji Xerox is on the lead to ensuring sustainability enhances the achievement of the corporate strategy (Martin, & Verbeek, 2005). The company has a philosophy that stakeholders in the business have to work and act good to the citizens by ensuring right economy, social; considerations and the environment. The company has instituted a supply chain requirements and procedures that ensure the company achieves a competitive advantage through effectiveness.
Fuji Xerox is a sustainable corporation according to the definition given above. The company has invested in a remanufacturing plan that aims to redesign the industrial process to ensure that there is waste reduction and a balance between environment and economics are maintained ( Neugebauer, 2016). The waste materials that would have been used for landfill were being re-used to increase productivity of the company.
From the study of the case study, I learn that businesses should use it sustainability practices for attaining efficiency strategy Management that enable the company achieve corporate strategy. The companies should also balance the between economical activities and the environmental impact to ensure business exist in sustainable business (Aras& Crowther, 2012). This will enable our organization attain an advantage edge by reusing, remanufacturing and recycling material and creating a positive publicity of the business that will increase company’s customers.
Aras, G., & Crowther, D. (2012). Business strategy and sustainability. Bingley, U.K: Emerald.
Avlonas, N., & Nassos, G. P. (2014). Practical sustainability strategies Management: How to gain a competitive advantage.
Martin, P. V., & Verbeek, M. (2005). Sustainability strategies. Annandale, N.S.W: Federation Press.
Neugebauer, F., & Kassel University Press GmbH. (2016). The formation of sustainability strategies: An Action Research inquiry into sustainability strategy making in a corporate innovation project.