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Business Strategy Of Shaw Communications

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Questions:

1. Describe the Company and Industry:

(i) Governance (Include legal Structure and Organizational Structure).

(ii) Stated Strategy.

(iii) The Business Models used by the company.

(iv) The Basis of Competition (if any) in the Industry. Should at least Refer to Porters Generic Strategies.

(v) Define your Scope.

2.What is the Single Critical Issue? - what needs to be decided and why? Use references and insight here.

3.Do Analysis:

i) What Frameworks (list in Order of Importance with one Sentence as to what each would hopefully reveal) for the course would you Suggest Using?

ii) What is the Competition (if any) and what are they doing?

iii) Wherein is the Problem in this Company - Corporate, Business or Functional?

iv) What are the Standard (from course material) Options available to this Organization?

4.Recommendation:

(i) Of the Apparent Options available to this company argue which one is most aligned to the Strategy and Business Model and do-able within the Time and Means available to the Firm.

(ii) How Suggest will you know If your Recommendation Works?

(iii) What if it doesn't it?

(iv) What will the Competition do if your Recommendation is accepted?

5.What TWO Questions would you like to ask the Presenters in Support of your Submission?
 
 

Answers:

1.Company and industry Details: Shaw Communications is a Canadian based Company which deals with cable television, internet connections and other connectivity business (www.shaw.ca, Retrieved on 23rd March 2017). The scope of the current industry in which the Company deals is mobile telephony and communication. The industry is highly competitive in Canada where various companies are present and compete with low cost initiative.

(i) Governance: 

The Company is a limited liability one whose extent of responsibility is spread across its issue and extent of shares. The owners share liability for various conducts of the business and responsibilities too. According to Canadian Company Law the governance structure of the Company is carried on by its governing body members who consist of various family members who form the board (de Kluyver, 2010).


(ii) Stated strategy 

The Company follows ethical code of conduct and sales strategy for its various products complying by the various regulations. The stated strategy of the Company is Cost-Leadership Strategy. It follows a dynamic cost leadership strategy in order to establish itself to be a leader in  the market.

(iii) The business model

The business model of the Company is primarily focused on Cost Leadership along with geographic target segmentation strategy. The Company focuses to market its various products in Western Canada. The focus of the family business is to provide high quality services to its customers.

(iv)Competition Strategy

The industry of mobile connection and communication in order to cater to customers follows a cost leadership strategy. Various companies present in the industry are competing and providing low cost connection to customers, but their quality of services rather varies.  

Figure 1 : Porter's Generic Strategy

Source: (www.tutor2u.net, Retrieved on 23rd March 2017)

(v) Scope 

The scope of the current Company is to focus in the markets of Western Canada by providing high quality internet and television connections. The Company does so at cost effective rates.

2.Single Critical Issue

The Single Critical issue pertaining to the industry is cost efficient strategy, where multiple companies compromise on the level of services provided.

 

3.Analysis: 

i) Frameworks

Frameworks for the purpose of analysis that needs be used are PESTLE analysis, which is an abbreviated form for analysis of external factors as political, economic, social, technological, legal and environmental. Porter’s five forces analysis which is an industry level analysis and Strategic Corporate Governance Model.

ii) Competition Analysis

The major competitors of the Company are Alberta High Speed Internet Providers, Bell Internet, CCI Wireless and so on.

iii) Problem in this Company

The major problem that Shaw Communications is currently facing is in regards to their functional efficiency (Baye, 2006).

iv)Standard for this organization

In order that a high level corporate strategy is effective in nature, it needs to have effective feedback from all its relevant internal stakeholders.

4.Recommendation:

(i) Of the apparent Options available to this company argue which one is most aligned to the strategy and business model and do-able within the time and means available to the firm. The Company can resort to Feedback System and Cost Effective Strategy.

(ii)Incorporating a Key Performance Indicator (KPI) and Measuring business strategies effectiveness will help determine the Effectiveness of the Recommendations.

(iii)The Organization will need to Redesign a new Strategy that is more suited to its Current Business.

(iv)What will the competition do if your recommendation is accepted? 
The Competing Companies in the industry will need to design more Effective Strategy that can help attain higher Business Performance.

5.(i)  Is the Current suggested Strategic Decision Appropriate to yield Output?

(ii)Will the Current Strategic Decision help Maintain Competitiveness in the Industry?
 

References

Baye, M. a. (2006). Managerial economics and business strategy (Vol. 5). New York, NY: McGraw-Hill.

de Kluyver, C. (2010). Fundamentals of global strategy: a business model approach. Business Expert Press.

www.shaw.ca. (Retrieved on 23rd March 2017). Company Detail. https://www.shaw.ca/store/.

www.tutor2u.net. (Retrieved on 23rd March 2017). Porter's Generic Strategy . https://www.tutor2u.net/business/reference/porters-generic-strategies-for-competitive-advantage.

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