The mission statement of delta hedge fund management lies at the heart of the economy. In this, the organization aims at providing the best products for the market. The ability to provide the best quality of the market is a principle that is ingrained in the culture of the organization and provides the platform to serve the community.
The variety of products provided for the market meet most of the demands of the public and therefore serves to improve the public relations in comparison to the other organizations. Furthermore, the organization considers the sensitivity level of the market in term of prices and the demand for a commodity before deciding on the future and final prices of a commodity that will be distributed to these different markets.
Delta hedge fund management is founded on the most of strict guidelines which serve to propel the organization to greater heights. Furthermore, the employees are devoted to the working principles which serve to ensure that the ability to engage the market with unique products is achieved. By this engagement, the organization knows how to interact with the market and therefore provides commodities and goods that are well received.
The products and services
The organization offers a variety of recreational goods and services with retail stores available including bike shops and sports shops. The commodities fit the needs and the specifics of the customer but most importantly are customized to meet the requirements of the whole market. The determining factor on the proportion of the market that is covered by products mainly revolves around the demand (Tan, n.d.). In line with this, the discount stores are the most dominant and later on followed by the sports stores. The bike shops cover the smallest percentage of the market but are effective in ensuring that the market demand is satisfied.
Delta hedge fund is a company on the rise and has been continually satisfying the market since its inception. There are various companies that are in competition with delta hedge fund management but the management structure of the company is fully equipped to ensure that the company is in operation and that it keeps the rival organizations at bay. Companies that employ people based on credentials, such as delta hedge, tend to be very successful (Thomas & Karodia, 2014). It is important to understand that delta hedge is within the larger delta investment management group.
At the helm of the company is Mr. Atkenson.Mr. Atkenson can be described as a simple and brilliant individual who has a vast knowledge of economics and business. Therefore, he is well equipped to oversee any turmoil within the company’s finances and furthermore ensures that the profits are kept within the desirable limit while guaranteeing the customers the satisfaction that they so much deserve and want.
He is a founding principal of the organization which just indicates the zeal for excellence. Before Mr.Atkenson was involved in the founding and development of the organization, he had worked in previous organizations that generally entails the same activities as Delta Hedge. Initially, he was a managing director at a bank. In this, he managed the Bank of America before he moved on to delta force capital. At delta force capital, Mr.Atkenson played a bigger role in the new position of partner and portfolio manager. All this engagement with various markets and sectors have enabled him to have an amount of experience which goes beyond 20 years. Furthermore, this has enabled him to be among the people who help build the institutional sales team that is found on the west coast sides of America. All this has enabled him to serve the position better. Finally, the educational credentials of Mr.Atkenson are impressive as his management of the organization. He has managed to obtain a bachelor’s of economics from Harvard and has been able to obtain a master on the same from the Stanford University Graduate School of business.
Second in line is Andrew Houghton.Mr. Andrew is also a founding principal of the organization and has worked alongside Mr.Atkenson at delta investment for a very long time. The understanding between the two individuals is a factor that has steered the organization to greater heights as in line with the vision and the mission statements. In this regard and like Mr.Atkenson, Mr. Andrew has 20 years of experience working in this line of work.
In line with the work experience of Mr. Andrew, he first served in the position of senior sales at the bank of American securities. later on, he moved to managing position serving as the managing director at think equity.His movement and cofounding of the organization came after serving as the portfolio manager, just like me.Atkenson, in delta force capital. The company has been thrust forth by the understanding between the co-founders of the company and the working experience they both have. In this, they have a combined working experience of about 40 years.
The educational background of Mr. Andrew is very much like that of Mr.Atkenson and revolves around economics. However, unlike the latter, he only has a bachelor of economics that was obtained from Boston University.In addition to this, he has done various charitable works such as serving as a peace volunteer in West Africa. Finally, Mr. Andrew is dedicated to the knowledge having written his own book and also an editor in the investment newsletter.
The management of the company comprises of consultants and Ms. Jackie Patterson is one such consultant to the company. Consultation is a very important aspect in the management and operations of the company and therefore any person and/or party employed by an organization in the position of consultancy must be very knowledgeable (Boxall & Purcell, 2011). It is of particular concern that the two co-founders have managed to acquire the services of Ms. Patterson who has an array of tasks and knowledge underneath her sleeves. She has over 20 years of software that revolve around computers and technology but has knowledge going to over 8 years working in the investment industry. More to this is the fact that Ms.pattrson is also an entrepreneur having founded her own organization by the name of dba backtesting report. The organization deals with mountain trading. In line with her working experience in consultation, she has worked with various organizations mainly in the position of consultancy. One such organization is fidelity investments and this can be attributed to her educational background. Ms.Patterson managed to obtain a degree in electrical engineering and computer science from the University of Colorado.
The budgeting strategy employed by each organization determines the short term as well as the long-term sustainability issues and attainment of the goals (Carroll & Buchholtz, 2014). This being the guiding principle of delta hedge budgeting, a lot of measures and steps have been taken to ensure that the amount of money disbursed to the different sectors is able to cater for the operations which in turn means an increase in the profit margins of the organization. According to the investigations conducted, the key products have different forecasted as well as actual demands.The adventure products have the highest forecasted demands while the Adv2 commodities have the actual highest demand. The third and fourth products which are gear up and furious have slightly lower forecasted and actual demands and this has to be considered in the budgetary allocation.
Therefore, in line with the budgetary allocation and distribution, the most important determinants are the actual and forecasted values (Joseph, 2017). Furthermore, the closing inventory also plays a significant part in the framework to be employed. The details of the commodities are provided in a number of reports such as the market summary, multiform products unit sales, multifarm product awareness, product sales among others. Finally, the forecasted, as well as the actual values, will determine the amount of money allocated to the public relations and advertisement sector with the main aim to improve on the sales that are still behind while still keeping the other products within the demand criteria.
Every company or organization has to employ a marketing strategy that can meet the set goals and specification without compromising on the vision statement and/or the mission (Day & Evans, 2015). However, marketing depends on the budgeting as well as the effort put behind the scenes to ensure that each strategy is successful (Emerson, 2015). The main agenda of marketing is to increase the coverage of an organization in the market by mainly attracting new customers but at the same time maintaining the previous ones (Feloni, 2015). It is, therefore, an intense process that requires wit and understanding.
As with Delta hedge, the main strategies employed involve the use of media.Therefore, the organization employs the different forms which include magazine, television, and radios.However, the strategies employed have to consider the marketing information (Thai, 2015) such as the size of the segment and the market, the product dimension sensitivities, the preference, branding and the media channels to be used (Angeles, 2017).
The marketing strategy to be employed in any case, therefore, has to be under intense scrutiny with the determinant factors the coverage as well as the product in consideration (Dudovskiy, 2012). One case scenario is the media channels and the viewing habits. In case of delta hedge fund, it has been noted that the different segments have different rates at which they can be achieved with the different channels. The segments include: youth, mountain, road, max advertising and max PR. on the other hand, the media channels under consideration are the television, internet, and magazines. The organization has categorized and reflected on the percentage used and the accompanying factors. Another aspect that may be looked into is the branding and in this, it is worthwhile to note that corporate branding is able to generate a humongous amount of traffic to a particular commodity which in turn will ensure that it thrives in the market (Furtwengler, 2015). The fact that advertising, public relations, and the branding all work in a synchronized function to ensure that a particular commodity thrives in the market is also an important aspect to consider in the context of marketing strategy.
The Marketing Model
Marketing is based on the profitability of the individual commodities with more emphasis on those likely to generate more revenue than the rest (Laudon & Traver, 2014). However, according to the marketing strategy employed and the coverage, the expenditure can vary between $ 0 and $ 2.8 million. The minimal expenditure occurs when the coverage of the television, internet, and magazines is at 0% while the $2.8 million expenditure occurs when the coverage of the television, internet, and magazine is at 44.5%, 48.5% and 41.4% respectively. By drawing the graphs of the three advertising and PR channels, the organization is able to select an optimal channel through which the market may be covered.
In trying to ensure that the operations of the organizations are sustainable (Handford, 2010) and well managed (Ferell & Fraedrich, 2015), scheduled meetings are an important assessment tool (Peterson, et al., n.d.). The meetings are mainly as a result of the board discussions but take the various matters into consideration. The meetings held in this case considered the public relations and marketing strategy, the budgetary allocation, the profits and the turnover and the commodities available.
The first meeting pertains the public relations and the marketing strategy. The ability of the company to maintain profits while at the same time ensuring that the advertising strategies employed are efficient depends on the budgetary allocations. Therefore, a detailed review of the budget, as well as the channels used, was proposed.
The meeting pertaining the budgetary allocation mainly engulfed the aspects of advertising and PR, new commodities and the profits. The development of new commodities to satisfy the ever increasing market may only be achieved by increasing the amount allocated to this sector. Furthermore, the advertisement and PR, as discussed before, will need to be looked into in terms of the budget.
Finally, the profitability and turnover of the organization were looked into detail in terms of the current ordered inventory, ordered, forecasted and the closing. All this would provide a blueprint for the profitability.
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