1. Briefly introduce the organisation and SBU followed by a SWOT analysis summarising the micro/macro forces affecting your chosen organisation and SBU.
2. Briefly summarise the key elements of your analysis with regards to the application of the marketing theory as applied by the selected organisation.
3. Critically analyse your organisation’s current strategy application:
i.What is working well and what is not. Recommend changes (if any) to the strategy application.
ii.Impact on the current marketing strategy if changes are proposed.
iii.If you do not recommend changes, justify as to why not.