Kondo Bakers Limited - Joining The Snacks Market With A Vision

The Mission and Vision of Kondo Bakers Limited

Kondo Bakers Limited is a new business entity that is planning to join the market. It plans to join the snacks sector that has been in existence for quite a very long time. Despite its newness, the business is looking forward to succeeding because it is joining a lucrative sector that has got lots of opportunities to explore. The company will be registered as a Limited Liability Company (LLC). With this status, it will enjoy a privilege as an entity that is distinct from its owners/members, can transact its own businesses, sue, and be sued. At the same time, it will enjoy a limited liability.

The mission of the company is “To be the best snacks shop for everyone.” Meanwhile, its vision is “To be the number one snacks producer of the century.” The company is joining a competitive market that is subject to the manipulation of the macro and microeconomic factors like culture, politics, legislation, technology, environment, and economy. Each of these factors will be playing a critical role in the shaping of the destiny of the company. However, the management has decided to come up with appropriate strategies that will guarantee the stability and prosperity of the company. Among the core strategies that will be given a due consideration are sales promotion, even distribution of products, quality productivity, and use of fair pricing strategies that will not only attract, but retain a large pool of loyal clients. All these will be achieved through the commitment and dedication of the management that will do everything to ensure that the company flourishes no matter how challenging it might be.   

The primary goal of the establishment of Kondo Bakers Limited is to generate profits to the shareholders/owners. For this goal to be a reality, there are certain strategies that should be put in place. One such strategies is marketing. The management will take the initiative to market the company by adopting the best possible marketing strategies. The marketing will begin by conducting a market research through which reliable data will be generated so as to get adequate information on the changing trends in the market factors including competition, costs of operations, and the consumers’ tastes, preferences, likes, and aspirations (Chari Morgan, Whitler, Feng and 2019).

The company will employ the usage of marketing mix in its marketing efforts. In its marketing-mix, the company will employ the usage of the 4-Ps for product, price, promotion, and place. Product will entail the nature of production style. The first strategy that will be applied is quality productivity. The snacks will be exceptional in many aspects. Most significantly, the snacks will be sweet, healthy, and nutritious. The snacks will be manufactured using healthy and fresh ingredients such as fruits that will make them harm-free and safe for all the clients (Ohr 2018). They will be as organic as possible because that is what the modern-day clientele aspires for. Besides, the company will employ the usage of sales promotion. It will advertise the products using the traditional broadcast and print media as well as the conventional electronic media including social media-Facebook, Twitter, Instagram, and YouTube. In addition, the company will use pricing as its marketing strategy. Sales promotion will be taken seriously because it means a lot for the company. It will assist in disseminating information to the potential can existing clients. Althoughgh-quality products, the company will not be charging exorbitant prices. Its process will be affordable to all clients because it will consider the varying income levels and economic needs of each client. This pricing strategy is appropriate for the company because it will endear it to the clients. Last, but by no means the least, the company will be employ the best distribution strategies (Desai 2019). It will have an effective supply chain system which encompasses e-commerce, brick and mortar.     

The Competitive Snacks Market

Kondo Bakers Limited will have all the resources that it requires. The founders will ensure that the company gets all the resources including the financial, non-financial, and the human resources that it needs at any given time. The human resources, in particular, maters a lot because they are the personnel who will be providing the labor that the company will be relying on a day-to-day basis (Mahmood, Akhtar, Talat, Shuai and Hyatt 2019). For the company to accomplish its needs, it will employ a combination of staff that comprises of the unskilled, semi-skilled, and skilled personnel. These personnel will be hired after following the right meritocracy. Each of these will have qualities to handle clients with diverse personality types including the Thinker, Architect, Artist, and Crafters.

The human resources will be recruited and managed by the Human Resources (HR) Department. The department will be equipped with the right personnel who have got the right skills on the recruitment, training, and management of the workers. For one to be hired into the company, the HR personnel must ensure that one possesses the right desired skills, knowledge, and attitude. At the same time, the candidates must have the prerequisite professional, academic, and experiential attributes. These attributes will be given a due consideration since the hiring process will be purely-done on merit. Each employee will be given a favorable working environment that accommodates and empowers them (Chari Morgan, Whitler and 2019). At the same time, all employees will be paid well, involved in the major decision-making processes, and given an opportunity to enjoy salary increment, pursue further education, and grow their careers-enjoy a promotion. The HR will motivate and retain all the employees so as to enable them serve the company for the longest time possible. The management will be Keen on the management of the employees because they are core stakeholders that the company will not afford to do without.   

Kondo Bakers Limited does not expect to enjoy a monopoly. It is joining an already existing industry-a market that already has many players. This means that the company is looking forward to facing a very stiff competition in the market. Competition will be coming from the established firms and the new entrants. For the company to overcome the competition, it will adopt the usage of many strategies including the Porter’s Matrix that is illustrated in the figure below.  

As illustrated in the above diagram, the company should strive to enjoy a competitive edge by embracing the usage of the cost leadership, cost focus, differentiation, and differentiation focus. Cost leadership focuses on the adoption of the best leadership practices in the management of the company’s human and non-human resources. Cost focus is concern3ed about the adoption of fair, reasonable, and affordable pricing policies for the company’s products. Differentiation is about the segmentation n of the market into different segments. Differentiation focus is narrowing down to the appropriate market segment and producing products that suits the segment best. The best segment is the millenials.

The compo any will also do everything possible to position itself in the market. It will strive to create a value proposition by manufacturing products that meet and satisfy all the clients’ need. The company will mainly target the millenials as its primary target. These are clients who prefer snacks so much. They are heavy consumers of snacks. The company will do everything possible to attract and retain them for the longest time possible. The goal will be to generate optimal profits. The resources needed for achieving all these include finances (capital), human resources, and assets. Each of these will be necessary in the facilitation of the production and marketing processes. However, despite all these plans, there are certain risk that might be encountered. Such risks include inadequate funding, lack of enough competent personnel, poor leadership/management, stiff competition, political interference, disruptive technological changes, and the ever changing consumer demands, tastes, and preferences.          

Kondo Bakers Limited is looking forward to profitability because it is the primary aim for which the business is established. The chances of profitability will be high because of the good plans that the management of the company have put in place right from the inception of the business idea. According to the financial forecast, the new business will, undoubtedly make profit. The chances of profitability will be high as illustrated in the following protected financial statements:

Cash Flow Statement

The above financials demonstrate that the company is expected to be economical, sustainable, and profitable. The company is looking forward to making profits and from the projects, it is observed that it will achieve just that. The projections indicate that the company should strive to have a proper cash flow if it is to generate profits and be financially stable. That is something that can only be achieved if the business has an effective management system in place. However, this might not be easy to be attained due to certain risks that might be encountered in the course of the operationalization of the company. Such risks might include failure to attract enough clients, low sales volume, stiff competition, and financial constraints. These are risks which should be mitigated before they paralyze the operationalization, stability, and progress of the company.  

Chari Morgan, N.A., Whitler, K.A., Feng, H. and, S., 2019. Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), pp.4-29.

Chandrasekhar, B.B. and Karthik, B.S.S., 2021. E-Commerce Industry–HR Strategies: A Perspective Analysis. IUP Journal of Organizational Behavior, 20(4).

Desai, V., 2019. Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), pp.196-200.

Mahmood, A., Akhtar, M.N., Talat, U., Shuai, C. and Hyatt, J.C., 2019. Specific HR practices and employee commitment: the mediating role of job satisfaction. Employee Relations: The International Journal.

Ohr, L.M., 2018. Healthy Bites. FOOD TECHNOLOGY, 72(5), pp.71-75.