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BUSN11075 Business Creativity

tag 0 Download 16 Pages / 3,968 Words tag 10-11-2020


You should read the Dyson Case Study (attached in MBAOW) as a starting point which is based on topics covered during the main lectures. You are required to analyse the case study by firstly presenting the situation analysis of the case study and then addressing the following questions:

1.Discuss whether Dyson’s success has been based on radical or incremental innovation. Your discussion should include examples of other innovations in other countries (Vietnam, China, Pakistan) which have come about due to similar forces;
2.You are a consultant to a small technology/ engineering company in your country which wishes to emulate the success of Dyson. They need advice on an innovation strategy that takes lessons from Dyson. What would you advise them?
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Total 16 pages

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