BUSN11081 Creative Business Wealth

Creativity Business Wealth

Innovation in the sector of business is one of the magical tools that help in the establishment and the growth of the business in the market sector. The assignment highlights some of the examples of the examples of the companies in the market of various countries like Viet Nam, China, India, Pakistan, and Africa.

For the country of Viet Nam, one of the best examples of the company for the field of marketing innovation is the IBM. With the initiative of the Vietnam IT Outsourcing Organization, IBM agreed to help the country in shaping it as a thriving IT hub, thus contributing to the field of marketing innovation (Www-07.ibm.com 2018).Recommendations for the innovation strategy of IBM Viet Nam is the cloud innovation which can operate seamlessly and meet up to the customer expectations.

For the country of China, one of the examples of the company in the field of supply chain management and innovation is the CNSS China. The Chinese 3PL service giver mainly focused on the customers and purchasers of the e-commerce in the field of beverages, food and retailing. With the goal of becoming the biggest service provider of the logistic supply chain, this Tier 1 Company is the true example of supply chain innovation in the rising competitive market. Recommendations for the supply chain innovation strategy of the CNSS China can be collaborative planning, replenishments, forecasting and improvement of the organization’s ISCP performance.

For India, one of the best examples of the company in the field of organizational innovation is the Marriott Hotels India (Bethesda 2018). The organizational values of the company include taking good care and giving respect to the employees of the organization. From calling its employees their associates to providing a good work life and environment with better facilities for training and growth opportunities, the company takes care of its employees the best. Recommendations for the organizational innovation strategy for the Marriott Hotels India can be successful acquisition of the rival companies in the industry, include centralized decision making and valuing each and every employee.

For Pakistan, one of the best examples of the company in the field of manufacture innovation is the Cherat Packaging Ltd. Engaged mainly in the marketing, manufacturing, and selling of the sacks of the paper to the industries of the cement, this organization is one of the largest producer and the supplier of the materials related to packaging to the cement industries. Recommendations for the Cherat Packaging Ltd innovation strategy can be improvement of the packaging material, expanding the supplier industry and innovating the existing four paper sack lines and the three polypropylene materials.

For Africa, one of the best examples of the company in the field of disruptive innovation is Flare (Flare 2018). The company addresses the issues of the locals with emergency ambulance and lives to track the patients to the nearby hospital. Recommendations for the Flare Africa can be introduction of the high level emergency services and vehicles for the rural places of the country and the provision of the medicines and treatment on the road in case of critical issues.

I am a consultant serving a small technology company situated in Viet Nam, Pakistan, China, India, and Africa. One of my primary goals is to evaluate the success strategy of the company Dyson for suggesting and recommending innovative strategies to my company for their success and growth in the business sector.

Dyson, one of the most voted reputable brands in the year 2017 on the basis of the factors such as innovation, leadership skills, performances, and products is the true example of inspiration for all the companies in the world (High 2014). Some of the notable lessons in the field of innovation I can identify and recommend to my company for successive growth include the following.

• The challenge towards the status quo and the competitors
• There lies no perfect or eureka moment and it generally takes time for the creation of innovative ideas
• The idea is to never stop the hunger of innovation(ENG 2017)
• To trust the instincts and adoption of a mindset which is internationally based
• Smart recruitment strategies and acknowledging the production of the homegrown products

Some of the major product launch and innovation strategies that I highly recommend to the company I am serving includes the creation of the value, getting the exposure of the media, building a new history and recognition in the business market that is different from the others.

References

Bethesda.2018. Forbes Names Marriott International One of the World’s Most Innovative Companies - Marriott News Center. [online] Marriott News Center. Available at: https://news.marriott.com/2017/08/forbes-names-marriott-international-one-worlds-innovative-companies/ [Accessed 1 Aug. 2018].

ENG, D. 2017. https://fortune.com. [online] Fortune. Available at: https://fortune.com/2017/09/09/james-dyson-vacuum/ [Accessed 1 Aug. 2018].

Flare. 2018. Flare - Partners in innovation. [online] Available at: https://www.flare-innovation.com/ [Accessed 1 Aug. 2018].

High, P. 2014. Innovator Sir James Dyson Turns Everyday Products Into Gold. [online] Forbes.com. Available at: https://www.forbes.com/sites/peterhigh/2014/02/24/innovator-sir-james-dyson-turns-every-day-products-into-gold/ [Accessed 1 Aug. 2018].

Www-07.ibm.com. 2018. IBM About IBM - Vietnam. [online] Available at: https://www-07.ibm.com/employment/vn-en/ [Accessed 1 Aug. 2018].