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BUSN20016: Research In Business

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Question:

General guidelines for project proposalt with the topic of your Assignment 1.
• If you like to change your topic, you MUST need permission from your course class lecturer.
• However changing topic is not worth because you have limited time to complete this task
• Up to 3000 words for this assignment (except references and appendix)
Structure of the Assignment
• A cover page with assessment criteria
• A table of content with topic
• Introduction
• Problem Statement
• Research aim and objectives
• Justification of the project
• Potential research output
• Conceptual framework
• Methodology
• Organisation of the study
• Project budget and budget justification
• Gantt chart
• Purpose of this assignment, highlights the issues that you will further explore in your current study followed by organisation of this assignment
• Note that purpose of the assignment is different from purpose of the study. Purpose of this assignment is to write or present a complete research proposal for any business research but purpose of the study refers to aim of the study that will be presented in the “aim and objective” section of this proposal
• Note that organisation of the study is different from organisation of the assignment. Organisation of the assignment is how you will organise this Assignment-3 but organisation of the study is how you will organise the whole study
• About half a page or a maximum one page for an introduction
Problem statement
• You have already provided a “Problem statement” section in your Assignment 1 (i.e., Project Outline) and you just need to elaborate this here by considering the feedback you received from the assessment of your Assignment 1
• Also after completing a rigorous literature review on the issues or attributes of your research problem area, you may need to review your problem statement again
• However a problem statement should follow:
– A discussion of current practices or state of knowledge of the issue that you have highlighted in the introduction section followed by exploring what is the main problem within the issue
– For example, a fall in sales of a food product can be an issue of a company but quality of the product or the product promotion and management within the industry/company is a problem that needs to be addressed
– Therefore you need to substantiate the problem with evidence and logical arguments
Research aim and objectives
• You have already provided a “Research aim and objectives” section in your Assignment 1 (i.e., Project
Outline) and you just need to revise these (if necessary) here by considering the feedback you received from the assessment of your Assignment 1
• Also after completing a rigorous literature review on the issues or attributes of your research problem area, you may need to review your research aim and objectives again
Research aim and objectives
• Reviewing this section, you should know:
– Research aim and objectives are often confused to each other.
– Research aim is what your overall goal of the study is and then you need to consider some objectives or tasks that help to achieve your goal.
– However, your overall aim of the study should be to explore or examine the problem that you identified in your problem statement section
– Some researchers like to use research questions instead of research objectives.
– However both are interlinked and each research objectives can have one or more than one research questions.
Justification of the project and potential research outcome
• First Project justification is about trying to explain why the problem is so important that it requires further investigation followed by why the whole study would be so important
• Second how your study objectives can bring some reasonable solution(s) to address the problem
• Third how will the expected outputs of the study be used and who will be the beneficiaries
• Here you need to do an in-depth literature review on:
– Prior ‘related’ theory – concepts and relationships that are used to represent the world, what is happening and why.
– Prior ‘related’ research – how people have tackled ‘similar’ problems and what they have learned.
– Other theory and research - approaches, lines of investigation and theory that are not obviously relevant/previously used.
• However, you should have logical flow between your problem statement, research objectives and conceptual framework. If not, then you must need to review your problem statement, research objectives in terms of your conceptual framework.
• You have already provided a “brief methodology” in your Assignment 1 (i.e., Project Outline) and you just need to elaborate this here by considering the feedback you received from the assessment of your Assignment 1
If you have changed something significantly in your problem statement or research aim and objective sections while you have completed a rigorous literature review, then you may need to change or elaborate your methodology
 However a “Methodology” section should follow:
First you need to tell what methodology you will consider for this study such as quantitative, qualitative or a mixed methodology
Second you should provide some details of data collection and data analysis methods
Third provide a direction about how you will discuss your research findings

• As described above, how you will organise the whole study such as first you will do a project proposal, second you will do conceptual framework and methodology of the study, and third you will do data analysis and discussion and at the end of the project you will do a chapter on conclusion and recommendations based on your study findings.

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