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BUSN20016 Research In Business

tag 0 Download 4 Pages / 766 Words tag 07-07-2021


This necessity of understanding a market and target audience and how product should be placed and promote is core reason to pursue this work. This systematic and detail research is to explain and understand the impact of product placement by branded entertainment strategy on advertisement industry.

The core aim of this research is to study the impact of product placement by branded entertainment on advertisement industry.

The objectives which will justify this research aim will be:

  • To study the previous practices related to branded entertainment & product placement
  • To create a research which helps to understand pros and cons related to this sector.
  • To find how it has affected advertisement industry in recent years.

In order to measure impact, an series of data will be collected and surveys will arranged online to record consumers view towards product placement by branded entertainment. It is very important in marketing research in order to compare new data with previous data in order to know that efficient the strategy is working (Soba & Aydin, 2013).

Qualitative Approach: An set of questionnaire and forms will be designed for consumers or participants which will be distributed them through on line surveys at online sources. Also there will be discussion with people belong to marketing background and are interested to share their views.

Quantitative Approach: An collected data will be transform into graphical forms like charts, graphs etc, which states the impact of branded entertainment product placement on advertisement industry.

How brand awareness relates to market outcome, brand equity, and the marketing mix.

Branded Entertainment Product Placement and Brand Strategy in the Entertainment Business.

Product Placement Efficiency in Marketing Communication Strategy

Impacts of game context on a player’s memory and evaluation of brands in video games.

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