The aim of this report is to find out the impact of adopting design thinking on company’s profitability based on return on investment. The focus of this report is on service sector and specifically banks in Australia. The analysis would be based on three years period and attempt to answer the questions listed below:
RQ1: Does adopting design thinking have impact on profitability of the company (Banking sector)?
RQ2: Will be any difference between different banks who have adopted design thinking?
RQ3: Does the profitability of the bank positively change after adopting design thinking?
Organisation of the study
The organisation of the study is as follows:
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