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BUSN20016 Research In Business

tag 0 Download 15 Pages / 3,561 Words tag 27-07-2021

Question:

The overall purpose of the research is to investigate the impact of the leadership on the business performance of retail industry in the competitive market In addition, the research aims to identify the problem and issue in the retail business organization that indicates the negative or ineffective leadership. More specifically, the research proposes the answer of the following probable question:

How did the leadership influence retail business performance?

What are the impact on the retail business industry due to ineffective and negative leadership?

How do the retail industry response to the major leadership challenges?

What are the recommendations to the leaders of the retail industry for enhancing the business performance?

  • Marketing communications  such as why do some controversial marketing communications work whilst other fail?
  • Social marketing such as why are social networks more persuasive than traditional word-of-mouth?
  • Telemarketing such as selling goods or services to customer via telephone or surveying customer satisfaction via computer assisted telephone interview
  • Branding Impact of branding in sales or organisational development
  • Factors affecting product marketing: How can countries use national culture to help them promote major exports?
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Total 15 pages

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