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BUSN20016 Research In Business

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  • Course Code: BUSN20016
  • University: Central Queensland University
  • Country: Australia


The main purpose of this research is to investigate the impact of social media on productivity of employees of banking sector in Australia. Specifically, this study aims to answer following research questions:

RQ1: What are the motives for which bank employee uses social media during work hours?

RQ2: What is the average time bank employees spend on using social networking sites during work hours?

RQ3: What are the effects (positive or negative) of use of social media by bank employees during work hours on their Productivity?

RQ4: How can the social media sites serve the interests of companies by increasing employee’s productivity and unleashing their potential in the workplace?

  • What is the effect of branding on sales?
  • What is the influence of branding on the competitive advantage of the firm?
  • What are the strategies of the branding of the organizations?
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