Business communication is the effective sharing of the messages among people outside and within the organization with the purpose of getting successful commercial benefit for the organization. It can also be viewed as the transmitting the information within the business environment. The business communication is comprised of three kinds of communication, verbal communication, written communication and electronic communication (Basil et al., 2013). For this particular study the issue of verbal communication will be discussed with the help of Berlo’s SMCR Model of Communication. Through this model this report will show that how the message is transmitted to the receiver of the communication from the effective source through different communication tools. Verbal communication is used within and outside the organization for various reasons, especially where there is an urgent need of communicating.
Issues in Business Communication
Business communication whether it is electronic based, verbal or written, it always has its own significance and value within the environment (Bovee & Courtland, 2012). This study will focus on the verbal business communication which includes different kinds of tools such as, video conferencing, speech, telephonic conversation and many more. If there is any kind of miscommunication while using these communication tool, a huge gap may occur which will lead to a major problem in the entire system.
Speech is the most significant part of the verbal communication, as most of the verbal communications try to establish a face to face personal connection. These kinds of interactions have the ability of portraying a message differently as other than the content of the speech, there can be other effective tools such as pitch, tone, and sufficient usage of body language. According to Berlo’s SMCR Model of communication, these communication skills are very much important in establishing the successful communication. These skills can affect the communication process in both positive and negative way. The business communication is only effective when the skills of the sender are adequate. The attitude of the speaker also plays quite an important part as this has the ability of changing the environment of the communication, thus the meaning and effect of communication (Bull & Brown, 2012). The model also implies that there will be an effective communication if the receiver of the communication understands the content entirely. In a speech the person at the hearing end will understand the message better if there is a proper channel or medium that is used. In a speech the appropriate mediums are the hearing and effectively observing the sender of the message to understand the content. The communication is effectively established only when the sender the receiver both understands the communication mediums in a suitable manner.
Telephone is one of the broadly used medium of the verbal communication. Through this medium people residing in different places can exchange essential information easily. Through the telephonic conversation, vital messages can be exchanged within no time. In this medium of communication, both the sender and receiver cannot see each other, therefore the content, tone, pitch of the communication play the most significant part here. Therefore the communication system can fail totally if the sender of the message fails to convey the message with appropriate communication skills and proper attitude (Guffey & Loewy, 2012). Berlo’s Communication Model is quite effective in this kind of conversation as the communication skills are the sole source of establishing the communication. If the receiver does not understand whatever the other person is saying, the entire communication process will fail. There is one major problem in this kind of communication is that they sender is not able to get the feedback of the receiver through his or body languages. Therefore the appropriate communication skill is the voice of the sender that will act as the most necessary tool in this conversation. Berlo’s Communication Model does not recognize the importance of effectual feedback from the receiver; rather it only puts importance on the attitude, knowledge and communication skills of the sender.
Video demonstration acts most effectively in the business verbal communication. In this kind of communication, it is easier for the sender to attract the receiver with the visual aids; on the other hand the person in the receiving end does not feel monotonous because of the visual attractions. The sender will have the opportunity to demonstrate the content along with the video; therefore it will be easier for him to reach to the receiver. Berlow’s Communication model sheds light on the effective skill of demonstrating the content of the message to the receiver (Keyton et al., 2013). In the video demonstration, there would not be any problem for the viewers to relate with the message due to the video content. Using this kind of communication properly the sender should be able to communicate with the receivers with the improved body language and effective content. The video content can be seen as the observation power of the sender which will be demonstrated with the verbal communication. On the other hand the receiver can relate to the message using the video clips. As a result to the communication process both the receiver and the sender will not have much problem understanding the message.
Communication through dialogues
Dialogue is the communication tool in the business communication that permits both the parties to understand the message without putting the own perspectives of the receiver in front. In this kind of communication the receiver do not counterattack the sender, rather they allow the other person to represent their own view. This form of communication is occurred when the encoder presents his or her own point of view; however the decoder tries to get their idea, not to defend their views (Lutgen-Sandvik & Tracy, 2012). Observation is the primary tool in this communication. Berlo’s communication model also implies that body language, communication skill and attitude are the most significant tools; therefore the decoder uses his observation power to understand these tools of the encoder in a dialogue.
This study evaluates the modes of the effective verbal business communication through Berlo’s SMCR communication model. The issues that are related to this particular mode of communication have been defined in this study with the help of this model. While doing the examination, the communication model has helped to portray the verbal communication.
Reference List and Bibliography
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