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BUSN20017 Effective Business Communications

tag 0 Download 14 Pages / 3,325 Words tag 25-07-2021

Question 

Learning outcomes for this assessment item:

1. Demonstrate advanced knowledge and skills required in written, oral and interpersonal communication to address complex business problems
2. Apply professional business writing and oral communication skills to effectively inform or persuade a target audience
3. Deliver effective presentations to transmit knowledge, skills and ideas to both specialist and non-specialist audiences and achieve business objectives
5. Critically analyse communication challenges faced by organisations by applying established theories to develop innovative strategies to address them
6. Demonstrate the skill to autonomously reflect about good practices in workplace communication in different organisational 

Case study

A multi-national organisation operates in various countries including Australia, Vietnam, India, Oman, and Nigeria. The organisation manufactures and distributes agricultural equipment’s to local and international clients. In total the organisation has 8,000 employees in five countries and more than 1 million customers worldwide. The head office is based in Australia. In recent years the organisation is facing a number of communication challenges. They include:
  • Timely communication to all staff and clients
  • Communication breakdown from top management to staff in the front line and vice versa
  • Feedback from clients on ways to improve product quality and service delivery
  • Issues around local language
  • Cross cultural issues in different contexts
  • Limited development in digital literacy in some countries and use of social media in communication
Your manager has asked you to develop strategies to improve communication at all level. The manager has directed you to suggest strategies that has proven to work well in large multinational organisations. You are required to undertake the following:

Prepare a written report

  • Benchmark what other multinational organisations are doing to improve workplace communication. This could be done be reviewing literature of successful case studies available.
  • Identify the strategies the organisation could use to address each of the above five challenges
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Total 14 pages

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