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BUSN20017 Effective Business Communications001

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  • Course Code: BUSN20017
  • University: Central Queensland University
  • Country: Australia

Question:

Market Segmentation Customers and Value Propositions Analysis for Polymer Clay Art Business.

Rethinking and reinventing Michael Porter's five forces model.

How organisations reconcile themselves to failure.

How to Achieve Sustained Organisational Effectiveness.

 

Answer:

Introduction

This study deals with setting up a new business plan on Garden Landscape developers. For this assignment, proper emphasis has been given on selected contextual factor (Globalization in this case). The current segment illustrates potential benefits and challenges that is associated with the given start-up business plan on Garden Landscape developers (Maryanti, et al., 2014). In the next segment, there is proper explanation about internal and external contextual factors that hugely affect strategy and structure of newly planned business named as Garden Landscape developers. The present report explains “concept of globalization” and its benefits and limitations.  It even finds out how globalization affects operations of the start-up business plan on Garden Landscape developers. The study even considers both opportunities as well as threat of globalization and several other initiatives taken by the managers to develop efficiently and dealing with challenges and issues at the same time (Kraidy, 2017).

Selected contextual factor- Globalization 

Globalization is one of the newly emerging concepts that refer to the tendency of international trade, information technology as well as investments and outsourced manufacturing for weaving the economies of diverse countries. In this particular study, one of the contextual factors selected is globalization that helps in describing the socio-cultural integration among diverse countries (Hirst, Thompson & Bromley, 2015). Therefore, globalization mainly has the effect for increasing both international trade as well as cultural exchange.

Nowadays, the globalization term is excessively used by the public in every sphere of life. Globalization has made countries as well as companies interdependent. In order to understand the criteria, there are two facts identified in this reading that includes globalization of markets as well as globalization of markets (Benería, Berik & Floro, 2015). To explain each of the facets in detail, globalization of markets merges the separate national markets into one huge global marketplace.

Capitalizing on the potential benefits associated with the fact along with addressing the potential challenges 

 

Potential benefits 

One of the potential benefits of globalization is that it helps in broadening minds of human beings. This business plan on Garden Landscape Developers had been prepared by taking globalization as one of the major contextual factors (Foley, 2015). With the emergence of globalization, it is now easy to built closer contact with foreign people and gets to know their manners, customs and habits. In this way, the business plan can develop efficiently as the cultures become richer as they are able to meet one another.

With the emergence of globalization, there is a big chance to involve in comparing one country with other countries. This will help in enriching the manners, habits as well as customs largely. By using globalization as one of the contextual factors, the business plan on Garden Landscape Developers can have the ability to fight against illiteracy as well as promote education (Fei & Yan, 2014). Working for any business will reduce unemployment and understand clear knowledge of facts as well as information at the same time.  

One of the potential benefits of globalization is that it will help the global community to fight against poverty (Hirst, Thompson & Bromley, 2015). It is even noted that most of the large Non-profit organization and charitable organization have launched massive campaigns for fighting against hunger and poverty. For this, these companies need to get huge fund required for the concern. Because of globalization, it is now easy for the student to study anywhere in and across the world.  

Potential challenges 

With the emergence of globalization, it is noted that there had been increased gap present between rich and the poor. Addition to that, rich as well as wealthy people has more control over national resources by applying both science and technology. Furthermore, the environment had even suffered because of globalization. There had been increase in traffic between countries as it has polluted the tourist destinations largely (Dümpelmann, 2015). It is noted that globalized business have exploited the natural resources of the earth beyond the tolerable limit. With the emergence of globalization, it gives rise to increase in imports as compared to increase in exports that leads to growing trade deficit as well as problem with balance of payments.

 

Major internal and external contextual factors as well as how these affect business structure and strategy

Organizational structure of Garden Landscape Developers will be the framework used in the business plan that outlines their authority as well as communication process. Addition to that, the framework takes into account policies as well as rules and responsibilities for each of the individual taking part in business enterprise (Dong, 2014). Furthermore, other contextual factors taken into consideration largely affect organization structure of Garden Landscape Developers of a given company. Some of these factors are external and some others are internal by nature. As it is a start-up business plan, it is the responsibility of the owners to work for organization structure framework. The business owners of Garden Landscape Developers may use a management consultant who will review the information from small business administration before setting up their organization structure (Hirst, Thompson & Bromley, 2015).

Internal contextual factors 

Internal communication- One of the internal contextual factors is internal communication that happens in a given company (Garden Landscape Developers in this case). The culture of Garden Landscape Developers will be built upon internal communication that takes into account interpersonal relationships, philosophical statements as well as training materials and policies (Crane & Matten, 2016). The owner of Garden Landscape Developers should make a provision where employees find it a perfect environment to work for and remain happy and content towards the job allocated to them.

Size- One of the internal contextual factor is size of Garden Landscape Developers as it is driving factor present in the organization structure. Garden Landscape Developers need a more intense framework for their organization framework. Furthermore, Garden Landscape Developers need to hire more employees that need more managers for supervising these individuals (Blake, 2015). Therefore, highly specialized business operations need a more formal organization structure in the most appropriate way.

Structure- One of the internal contextual factors is structure of Garden Landscape Developers. Structure is one of the internal factors that hugely affect daily operations. A well-defined structure of Garden Landscape Developers will consist of hired employees, shows the extent of employee as well as roles of employees (Hirst, Thompson & Bromley, 2015).

 

External contextual factors 

External communication- One of the external contextual factors is external communication. It depends upon the way Garden Landscape Developers interacts with the customers as well as public audience and that widely influences the image of the company (Amin, 2014).  

Strategy- One of the external contextual factors is strategy used at Garden Landscape Developers as it influences organizational structure development of the company. It is important for the owner of this start-up company (Garden Landscape Developers) to define the business strategy rather than developing as well as implementing an internal business structure (Benería, Berik & Floro, 2015).

Economies- One of the external contextual factors is economies that affect the success of Garden Landscape Developers. Addition to that, economies need to be specific that depends upon industries and can be treated as one of the global issue that affects supply and demand (Hirst, Thompson & Bromley, 2015).

Business environment- One of the external contextual factors is business environment of Garden Landscape Developers (Benería, Berik & Floro, 2015). Here, external environment plays major part in the organization structure as shown at Garden Landscape Developers. Dynamic environment attempts to meet consumer demand at the time of creating an organization structure of Garden Landscape Developers. More time as well as capital needs to be spent in this dynamic environment at the time of creating as well as developing organization structure (Baylis, Owens & Smith, 2017).

Recommendations 

It is recommended to the owner of Garden Landscape developers to find ways where they can maximize the profit and minimize usage of capital or resources. There is a possibility of this business plan that they will grow and has high scope in the near future where they can expand their operations due to its customers. It is suggested to Garden Landscape developers to hire employees from diverse backgrounds. It is important for the startup company to hire right candidate for the right job who are extremely dedicated and hardworking when it comes to work. Therefore, Garden Landscape developers will be the cheapest start-up business and this will help them to get highest return within short span of time.

 

Conclusion 

At the end of the study, it is concluded that globalization has several advantages and disadvantages that needs to be taken into consideration. The above study properly defines about the contextual factors that link directly with the start-up business plan on Garden Landscape developers. With the emergence of globalization, it is noted that business can now bring improvement in maintaining international relations as well as friendliness in and across various nations. Furthermore, it is now easy to communicate with people in and across the world as human life becomes global as well as global outlook on life.

 

Reference List

Amin, S. (2014). Capitalism in the age of globalization: The management of contemporary society. Zed Books Ltd..

Baylis, J., Owens, P., & Smith, S. (Eds.). (2017). The globalization of world politics: An introduction to international relations. Oxford University Press.

Benería, L., Berik, G., & Floro, M. (2015). Gender, development and globalization: economics as if all people mattered. Routledge.

Blake, M. J. (2015). An Introduction to Landscape and Garden Design. Ashgate Publishing, Ltd..

Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press.

Dong, L. (2014). Plant landscape changing over time. Landscape Architecture Frontiers, 2(1), 66-72.

Dümpelmann, S. (2015). An introduction to landscape design and economics. Landscape Research, 40(5), 555-565.

Fei, L., & Yan, W. (2014). Relationship between Development of Landscape Architecture and Urban Ecological Economy. Journal of Landscape Research, 6(1/2), 36.

Foley, A. (2015). The historic urban landscape: A gardener's perspective. Australian Garden History, 26(4), 25.

Hirst, P., Thompson, G., & Bromley, S. (2015). Globalization in question. John Wiley & Sons.

Kraidy, M. (2017). Hybridity, or the cultural logic of globalization. Temple University Press.

Maryanti, M. R., Ainur, Z. Z., Tan, P. W., Norhidayah, M. Y., Khadijah, H., Razali, M. N., & Maslinda, A. L. (2014). Rooftop garden development in Iskandar, Malaysia: growth and perception. WIT Transactions on Ecology and the Environment, 186, 411-419.

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