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For this assignment, due at the end of week 6,  you will be asked to use the feedback from step 1 to prepare a proposal detailing your proposed project. The proposal is to be written in professional report format and contains the following:

  • a short, preliminary literature review that places your project within the context of your profession;
  • a focused research aim, and at least one research question; and
  • a research plan, including: an overview of your proposed methods of data collection and data analysis; Gantt chart schedule; and clear presentation of data sources.
Background and Purpose

The discussed section is aimed at providing an insight into the purpose of the proposed research work. A background to the research subject and reasons that inspired the author to pursue the research in consideration along with the research aim that the proposed paper is aimed at attaining and other crucial facts.

Management is one of the crucial needs that ensures that the success of every process or entity be it a small event or the processes of a multi-national organisation. Hence, it becomes of crucial importance to cite adequate attention to the management. The subject of the proposed paper, Coca-Cola having understood the key importance is one of the most prominent beverage leaders in the market today (Hughes & Bearing, 2016). The subject has its establishment in the year 1884 and since then with so many technological and trend changes, the company has still managed to sustain itself (Kraus, 2018). Another notable fact is the rise of PepsiCo and other major competitions has not prohibited the subject from maintaining its position in the market (Karnani 2014). Hence, it becomes of great prominence that the management of the company be assessed and identified to understand the reason behind its success.

Competition is one of the most challenging factor for a business and it becomes of great prominence that the company copes up with it to enjoy sustainability (Nurse et al., 2014). The reason for the above statement could be supported by the fact that the competition leads to cutting of profit ratio and offer better quality products and services so that the company can succeed in the long run which may develop difficulties at present (Kim & Mauborgne, 2017). Hence, managing the competition while earning adequate profit to survive and satisfy its stakeholder along with adopting disruptive technologies and trends is a challenging task. On the contrary, the competitive market could be leveraged to earn sustainability and competitive advantage which seems to be the case of Coca-Cola. Hence the management strategy of the subject needs to be assessed which could be used to justify the selection of the discussed topic.

The primary aim of the paper is to identify how competition in the market and success of Coca-Cola Company relate. In other words, the paper aims at outlining the measures that the subject puts in place to ensure it have competitive edge in the competition market. Hence, the primary aim of the paper along with the sub-objectives of the proposed research study includes:

  1. To identify the relation between the relation between the subject’s management and the competitive edge it enjoys.
  2. To ascertain the role of management in the competitive advantage that the subject is entertaining.
  • To identify measure, the blue ocean or the red ocean that the subject has adopted as part of its management that has offered it the competitive edge.
  1. To ascertain the enablers and constraints of the management of the subject.

The research question of the proposed study is

  • How is Coca-Cola management team able to success in the competitive market?
  • Is the management team of Coca-Cola primary reason for their competitive advantage?
  • What are the measures that it adopted to succeed in the market, the blue ocean or the red ocean?
  • What are the enablers and constraints of the subject’s management team?
  • How did they mitigate the constraint?

The objectives of the paper have been taken in consideration to cite the following hypothesis:

H0: Management team of Coca-Cola is to be credited for the competitive edge they are enjoying.

H1: Management team of Coca-Cola is not to be credited for the competitive edge that it is enjoying.

H2: Management team of Coca-Cola is not the only team to be credited for the competitive advantage.

The discussed study will assist the readers to understand the role of management in the competitive advantage that the subject is entertaining. Understanding of the paper and its findings would inspire the readers to cite proper attention to management and its adequate implementation strategy to maintain an edge in the market. It would also inspire academic scholars to further pursue the process of identifying the competitive edge factors for different firms. Additionally, it will also support Coca-Cola to manage its processes more adequately to keep enjoying its competitive advantage.

Competition and Management Strategies

Introduction

The discussed section is aimed at establishing the base for proposed study as through reviewing the literary work of the past, the current knowledge that is available about the subject and other crucial aspects & factors of the study could be determined. It will assist the author of the proposed paper in identifying the needs to fulfil the proposed study.

Competition and management

According to Dereli, (2015) increasing world trade liberalization is leading to the generation of goods & services according to the global market need which gives buff to competition and attaining an advantageous position is a challenging task. However, the author has supported the theory that with creativity and innovative approach the company could attain the discussed feat. Hence, the firms in a competitive market are attempting to attain innovative management so that they could cope up with the different and dynamic market structures offered by the competitions (Gureva et al., 2016). It has also been identified that innovation has been kept at the centre of the discussion when management is considered in context with the competition. On the contrary, it has also been identified that inadequate and non-innovation management could cite adverse impact on the firm’s competitive market and hence the sustainability.

Blue Ocean vs Red Ocean strategy

Red ocean strategy is one of the most used competition countering strategy where the firm aims at outperforming their rivals to gain the competitive advantage ("Red oceans versus blue oceans. Making the competition irrelevant. | The Official Blue Ocean Strategy Australia Site", 2017). To attain the discussed feature, the firms reduce their prices which affects their sustainability in the long run and that of the rivals who try to cope up with them by reducing their prices too turning the competitive ocean red. On the contrary side, blue ocean strategists prefer to tap the untapped markets to develop demand (Habibah, 2018). As the firm has tapped into untapped market in the deemed scenario the competition is irrelevant. Hence, it would be justified to state that the red ocean strategy can offer competitive edge instantly while the blue ocean offers competitive advantage along with sustainability.

Introduction

The discussed section of the proposed study is aimed at offering an insight into the methods that will assist the author in attaining the research objectives. An insight into the data collection method, data analysis technique, the timeline and other prominent aspects has been offered.

Research Methodology

The aim of the paper is to identify the reason for the competitive edge that Coca-Cola is entertaining which could be greatly supported by the firm audit, financial and strategic reports of the past. Additionally, the support of the literary work that had been assessed on the subject will also prove to be great vitality because the paper is aimed at assessing the past moves and not on planning the future moves. Hence, the paper and its aimed could greatly be supported by the secondary data collection and hence the latter has been selected as the prime means of data collection (Stage & Manning, 2015).  

Analysis Technique

The paper will adopt thematic analysis as part of the data analysis which will test different secondary work and identify the patterns that exist in them (Braun, Clarke & Terry, 2014). The identified patterns would then be summarised to conclude on the findings of the paper. The reason for selecting thematic analysis could be associated with the fact that different literature work on the subject might cite different results (Vaismoradi et al., 2016). Additionally, the subject in its 132 years old life spam have witnessed many changes and hence, the data obtained from the secondary sources cannot be evaluated on the same ground. However, the secondary sources could be analysed to identify patterns that are common in most of the sources to identify the core strategy. Additionally, the association of critical thinking with thematic analysis offers opportunity for brainstorming that will assist in summarising the unorthodox moves that Coca-Cola might have taken in past.

Timeline

Task Name

Duration

Start

Finish

Predecessors

Assessment of Coca-Cola's Competitive Advantage

84 days?

Mon 16-07-18

Thu 08-11-18

   Initial Phase

14 days

Mon 16-07-18

Thu 02-08-18

      Topic Selection

2 days

Mon 16-07-18

Tue 17-07-18

      Background Establishment

4 days

Wed 18-07-18

Mon 23-07-18

3

      Brainstorming

2 days

Tue 24-07-18

Wed 25-07-18

4

      Preliminary Literature review

3 days

Thu 26-07-18

Mon 30-07-18

5

      Establishing research question

3 days

Tue 31-07-18

Thu 02-08-18

6

   Planning phase

11 days

Fri 03-08-18

Fri 17-08-18

      Time scheduling

2 days

Fri 03-08-18

Mon 06-08-18

7

      Budget Planning

2 days

Tue 07-08-18

Wed 08-08-18

9

      Proposal Drafting

6 days

Thu 09-08-18

Thu 16-08-18

10

      Draft Submission

1 day

Fri 17-08-18

Fri 17-08-18

11

      Draft Submitted

0 days

Fri 17-08-18

Fri 17-08-18

12

   Execution Phase

28 days

Mon 20-08-18

Wed 26-09-18

      Literature review

10 days

Mon 20-08-18

Fri 31-08-18

12

      Literature Summary

5 days

Mon 03-09-18

Fri 07-09-18

15

      Primary Data collection

8 days

Mon 10-09-18

Wed 19-09-18

16

      Summarising Primary data

5 days

Thu 20-09-18

Wed 26-09-18

17

   Analysis Phase

20 days

Thu 27-09-18

Wed 24-10-18

      Data Summary

7 days

Thu 27-09-18

Fri 05-10-18

16,18

      Data Analysis

5 days

Mon 08-10-18

Fri 12-10-18

20

      Conclusion

3 days

Mon 15-10-18

Wed 17-10-18

21

      Report Drafting

5 days

Thu 18-10-18

Wed 24-10-18

22

      Report Drafted

0 days

Wed 24-10-18

Wed 24-10-18

23

   Closure Phase

11 days?

Thu 25-10-18

Thu 08-11-18

      Report Submission

1 day?

Thu 25-10-18

Thu 25-10-18

24

      Oral Presentation

10 days

Fri 26-10-18

Thu 08-11-18

26

Table: Timeline of the Study

(Source: Created by Author using MS PROJECT PRO)

Figure: Gantt Chart

(Source: Created by Author using MS PROJECT PRO)

References

Braun, V., Clarke, V., & Terry, G. (2014). Thematic analysis. Qual Res Clin Health Psychol, 24, 95-114.

Dereli, D. (2015). Innovation Management in Global Competition and Competitive Advantage. Procedia - Social And Behavioral Sciences, 195, 1365-1370. doi: 10.1016/j.sbspro.2015.06.323

Gureva, M. A., Kirillov, A. V., Vinichenko, M. V., Melnichuk, A. V., & Melnychuk, Y. A. (2016). Management of innovations and innovative process: concept, essence, classification and diffusion. International review of management and marketing, 6(6S), 147-153.

Habibah, N. A. (2018). BLUE OCEAN STRATEGY DALAM MENINGKATKAN PEMASARAN JASA PENDIDIKAN (STUDI MULTIKASUS DI SD MUHAMMADIYAH TERPADU PONOROGO DAN SD AL AZHAAR TULUNGAGUNG)(Doctoral dissertation, IAIN Tulungagung).

Hughes, M., & Wearing, M. (2016). Organisations and management in social work: everyday action for change. Sage.

Karnani, A. (2014). Corporate social responsibility does not avert the tragedy of the commons. Case study: Coca-Cola India. Economics, Management and Financial Markets, 9(3), 11.

Kim, W. C., & Mauborgne, R. (2017). Red ocean traps. Harvard Business Review Press.

Kraus, C. (2018). More than Just a Soft Drink: Coca-Cola and China’s Early Reform and Opening. Diplomatic History.

Nurse, J. R., Buckley, O., Legg, P. A., Goldsmith, M., Creese, S., Wright, G. R., & Whitty, M. (2014, May). Understanding insider threat: A framework for characterising attacks. In Security and Privacy Workshops (SPW), 2014 IEEE (pp. 214-228). IEEE.

Red oceans versus blue oceans. Making the competition irrelevant. | The Official Blue Ocean Strategy Australia Site. (2017). Retrieved from https://www.blueoceanstrategyaustralia.com.au/what-is-bos/red-vs-blue/

Stage, F. K., & Manning, K. (Eds.). (2015). Research in the college context: Approaches and methods. Routledge.

Vaismoradi, M., Jones, J., Turunen, H., & Snelgrove, S. (2016). Theme development in qualitative content analysis and thematic analysis. Journal of Nursing Education and Practice, 6(5), 100.

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My Assignment Help (2021) The Role Of Management In Achieving Competitive Advantage: A Coca-Cola Essay. [Online]. Available from: https://myassignmenthelp.com/free-samples/busn20019-professional-project/assessment-of-coca-cola.html
[Accessed 15 July 2024].

My Assignment Help. 'The Role Of Management In Achieving Competitive Advantage: A Coca-Cola Essay.' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/busn20019-professional-project/assessment-of-coca-cola.html> accessed 15 July 2024.

My Assignment Help. The Role Of Management In Achieving Competitive Advantage: A Coca-Cola Essay. [Internet]. My Assignment Help. 2021 [cited 15 July 2024]. Available from: https://myassignmenthelp.com/free-samples/busn20019-professional-project/assessment-of-coca-cola.html.

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