In this assignment you will be required to examine a Social Media Marketing analytics tool and write a short report with respect to its features, applications and capabilities.
You are required to do the following:
- Select a social media analytics tool for discussion. You can use the examples given during the
lecture (Week 5) or choose any other tool
- Discuss the key features (at least 3) of that tool.
- What are the key features?
- How does it work?
- How are they different or similar to other competing tool?
- Application of the tool
- For which industry/product category is this most suitable for or most commonly used in?
- What sort of problems does it solve? Or what does it tell or measure?
- Explain using examples
- How does it position itself in the market or how does it differentiate itself?
- A comparison with other competing tool(s) could be useful in this section.
Note: Point 2 and 4 may have overlaps but the key difference is that point 2 is about the attributes of the tool while point 4 is about marketing/promotion/perception of the tool.
- What is latest update regarding the tool? Example, new features or latest news.
- Visit their social media platform (if it has) and briefly report on the activities onsocial media platform