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BUSN304 Global And International Business Contexts

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Question:

Apply the extended version of Porter’s National Diamond (PND) model to the of Myanmar’s mobile phones industry.

Use the diagram to provide an overview of the Myanmar mobile industry
Expand on the points from the diagram and support them
Only include points that are relevant
Analyze and not just describe

Part 2: Market Entry Strategy

Based on your research and analysis of the country’s institutional environment, discuss the advantages and limitations of using Foreign Direct Investment (FDI) as an entry strategy for Myanmar’s mobile phones industry. You need to provide clear recommendations.

Choose 1 appropriate FDI
Discuss about the benefits and limitations of the chosen FDI
If Joint Venture (JV) or acquisition, identify local company and justify
If greenfield, recommend location and justify.
 
 

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