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BUSN4100 Business Management Research Methods

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The research proposal is the plan that students recommend in order to investigate the chosen research topic. It should demonstrate a critical approach to the literature using a good number of reviewed sources (academic papers, books, etc.) with the majority of them being academic and professional work and properly referenced based on the Harvard System. References should be used where appropriate throughout the whole report.
The report should, also, inform decisions about the general research approach (deductive/inductive view), a good understanding of the variety, the advantages and the
challenges of different research methods and techniques (e.g. surveys, questionnaires, interviews), a plan of gathering data, any time frame considerations, possible and alternative ways to analyse the data, any relevant ethical and access issues.

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