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BUSN4100 Business Research Methods

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Question:

In order to stand out from other coffee shops that seem to be flooding the market in London, Hank and Patty decided on the following:

• To use the finest coffee beans from Gumutindo Coffee, a Fairtrade supplier in Uganda that focuses on enabling farmers in Uganda to earn an independent income and to run their own farms, as research had shown that ethical concerns were high amongst potential customers in this location. High quality tea and herbal infusions would also be sourced from Fairtrade registered Foundations in Eastern Uganda and, where possible, East African inspired snacks, pastries and cold drinks (e.g. fresh mango juice) will be offered.

• To offer an environment that is both relaxing with an East African feel to it (to continue the Ugandan influence) as well as being practical for customers’ needs (including access to a power point socket for charging phones/laptops, etc. and free Wi-Fi)

• To ensure that staff (including Baristas) were trained to the highest standard and were offered a wage and development opportunities that were above and beyond their competitors

• To offer themed evenings such as board game night and chat with Nanna (for a chat and advice)
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