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BX2081 Consumer Behaviour

tag 0 Download 5 Pages / 1,070 Words tag 09-07-2021
  • Course Code: BX2081
  • University: James Cook University
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  • Country: Australia

Question 

Understanding the consumer decision process and key factors that influence consumer behaviour is critical lot the devetoprnent of a strategic marketing plan You are expected to identify a purchase situation and show the relevant consumer behavioural influences on that purchase situation. The exact nature of the purchase needs to be confirmed by your lecturer as to its suitability.
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