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C04385 Strategic Communication

tag 0 Download 12 Pages / 2,877 Words tag 28-07-2021


Select an international business or company and write a formal business report on the organisation Communication and E-Communication strategies.

Communication is a tool used in everyday life situations, it could be in business or personal communication. Effective communication is however, necessary for proper business operations as it increases sales and profitability. Communication is required in all department of a company in enhancing co-ordination, decision making, planning and control. It’s through communication that the company is also able to pass necessary information to the customers, clients, employees, shareholders and the government.

There is non-electronic communication and electronic communication use in business today. However, the conventional process alone is not enough to meet the various multidimensional needs experienced by the government today. Therefore, this creates need for e-communication so as meet the expectations of modern enterprises. With people and the whole world becoming digitalized now days, it is crucial to embrace appropriate e-communication strategies. Electronic communication involves use of internet such as social media (Facebook, Twitter, Instagram, YouTube), e-mails, video conferencing, instant messaging and many more. They allow speedy transmission of information, covers a wide area as well as instant feedback.

Telstra corporation Limited is an international company that is situated in Australia. It deals with telecommunication services and it has embraced wide use of both non-electronic and e-communication in its operations. Implementation of various communication strategies in its operations, has seen the company grow to international levels.

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