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C10326 Creative Intelligence And Innovation

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The concept of open innovation (Chesbrough, 2003) has developed in concert with the advent of new online technologies that have facilitated this approach (Howe, 2008). There are three emerging models of crowd sourced innovation or co-creation:

  1. Crowdsourced competition - involves soliciting ideas or solutions from a wide range ofcontributors (Afuah and Tucci, 2012; Jeppesen and Lakhani, 2010). For example, theInnocentive platform (http://www.innocentive.com/)
  1. Community-based competition - some firms have developed dedicated onlinecommunities as part of online competitions, where contributors may interact with each other. For example, Threadless (www.threadless.com), Local Motors(www.localmotors.com), OpenIDEO (www.openideo.com)
  1. Open source co-innovation – is what some describe as the ‘ideal type’ of co-created value in use. Here the product or service is created by the users for the users. It is both open in the process of the creation of the service and open in the outcome.


Your task is to participate in an online open innovation platform. You are to participate in the

process over the duration of the semester and produce a report and analysis based on your

experience, the strengths and weaknesses of these platforms, and open and ‘co-innovation’ more broadly. You are now a researcher. Your report is to be no more than 1500 words. You need to demonstrate an understanding of open innovation and co-innovation, document your real participation and engagement, and based on your experience and readings, reflect on the implications for organisations such as firm strategy, performance, idea generation, business models, intellectual property protection etc. It will be important to engage several times over the course of the semester i.e. you can see what the public think of your contributions or follow another participant over time to provide a valuable report on how this process works and its impact.

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