$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!


Discuss about the STP Marketing and the Evolution of Marketing Strategy.


Target Audience

Target market is the market segment which is the focus of the company’s marketing strategies. The brand is presented and marketed in manner so as to influence the minds of consumers using positioning strategy. This process of selecting a small group from a broader consumer base is called as segmentation, targeting and positioning (STP). The process involves break-up of the broader market into smaller segments to identify the homogenous segment which can be targeted using the positioning strategy (Lamb, Hair and McDaniel, 2008).

Market Segmentation

The market can be segmented based on geography, psychographics and lifestyle, benefits, commitment levels and usage patterns and demographics (Egan, 2007).

Usage and Commitment Segmentation

Customers belonging to this category are heavy users or nonusers of the brand, loyal customers or potential customers (Egan, 2007). Awareness among this segment could be created about the less advantaged children to persuade them for donation. Since this segment has very high levels of commitment and once they start donating their laptop, clothes, phone and other accessories to the less advantaged people, they would be more prompt in their involvement for the second time. The customers could be made aware about the impact their donation is going to make on the life of a student. For instance, their old laptop which they do not want to use could be donated to a less advantaged child who would be actually using the laptop for studies.

Demographics Segmentation

This segment divides the consumer on the basis of their age, gender, marital status, race, education, income or occupation (Egan, 2007). In this scenario, fellow students could be segmented on the basis of their gender and male and female segments could be targeted separately.


Geographic Segmentation

This segmentation process divides the consumers on the basis of country, state, region, city or neighborhood (Egan, 2007). Students of different university could be targeted with a different approach depending upon their neighborhood and state.

Psychographics and Lifestyle Segmentation

This segment considers the opinions, interest and activities of the consumers to understand their lifestyle (Egan, 2007). There are students who like to collect cell phones and have number of phones which are of no use to them.

Target Audience Profile

The target audience is the students of university who could donate their laptop, books, clothes, cell phones and other stuff which are of no use for them. For instance geek students are those who are fond of books and thus, have lots of books stored at their place. They could be persuaded that their old books could help less advantaged children.

The students belong to decent family backgrounds and therefore, donating their extra stuff such as old laptops, old books, old clothes, old cell phones which they find difficult to store at their places and planning to dispose, would greatly support the UWS students. The UWS students do not have the means to access this kind of stuff and therefore, would be grateful to these students.

Less advantaged UWS Students

The average students at UWS do not have the means to access the stuff such as laptops, ipods, branded clothes, handsets and other useful stuff. They are the less advantaged people and need the support of upper class students in order to lead a decent life. They have a lower socio-economic status and have to go through many hardships in order to achieve a decent life.

Key Motivators For Donation

There could be number of key motivations behind the act of donation.

(Source: Inclusion BC, 2017).

Self Actualization

These students could be motivated because for some people an act of donation leads to self actualization. They feel better when they help less advantaged people. It increases their self esteem and they are able to lead a dignified life. They take great pride in activities such as volunteering, donation and other acts of social works.

(Source: Flipsy, 2017).

Tax Deduction

Tax deduction is another motivation for some students who look for ways to save their taxes from the government. The students could be educated about the benefits of donation that it would help them in their tax deduction.

(Source: Wilson, 2016).

Same Experience

There are students who have gone through the same experience of hardship and have struggled through great difficulties to lead a decent lifestyle. This kind of category is more likely to understand the circumstances of these students and thus, this could be a key motivator for them.

(Source: CanStockPhoto, 2017).

Community Engagement Projects

Further, there are people who look forward to connect themselves with some social group and this could be an opportunity for them.



CanStockPhoto. (2017). Student Stock Photo. CanStockPhoto. Available at: [Accessed Online: 28 February 2017].

Egan, J. (2007). Marketing Communication. UK: Cengage Learning EMEA.

Flipsy. (2017). The Best Places to Donate Your Used Phone. Available at: [Accessed Online: 28 February 2017].

Inclusion BC. (2017). Clothes Drop bins; your donations, your community. Inclusion BC. Available at: [Accessed Online: 28 February 2017].

Lamb, C.W., Hair, J.F., and McDaniel, C. (2008). Essential of Marketing. Cengage Learning.

Wilson, L. (2016). Goodwill – Donate Stuff. Create Jobs. Available at: [Accessed Online: 28 February 2017].

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2018). Care For A Day. Retrieved from

" Care For A Day." My Assignment Help, 2018,

My Assignment Help (2018) Care For A Day [Online]. Available from:
[Accessed 14 July 2020].

My Assignment Help. ' Care For A Day' (My Assignment Help, 2018) <> accessed 14 July 2020.

My Assignment Help. Care For A Day [Internet]. My Assignment Help. 2018 [cited 14 July 2020]. Available from:

For years, has been operating as one of the cheap assignment help providers in the USA. We are one of the best college paper writing services that keep service price minimal. We do not let the affordability of our service to hamper the standard of our work. We have separate teams of experts to provide report writing help . At, we believe in earning credibility, so students can pay for assignments only after getting satisfied solutions. Tough assignments bother you? Trust us with your project. You will not regret paying us to write assignments for you.

Latest Marketing Samples

BMA610 Digital And Social Media Marketing

Download : 0 | Pages : 20
  • Course Code: BMA610
  • University: University Of Tasmania
  • Country: Australia

Answer: Introduction Technological advancement has made the current business practice more competitive and complex. One of the major reason for introducing technology in business in a more robust fashion is to get more customers and bring more efficacy and sustainability to the business (Lohmüller and Petrikhin 2018). In respect to this, it can be stated the start-up business companies in modern times are highly fond of the digitisation ...

Read More arrow Tags: Australia 29 Digital and Social Media Marketing University of Tasmania 

MKF3881 Digital Marketing

Download : 0 | Pages : 12
  • Course Code: MKF3881
  • University: Monash University
  • Country: Australia

Answer: Introduction  Tesla is American clean energy and electric vehicle company based in California. Tesla specializes in battery energy storage, electric vehicle manufacturing, and solar roof tile manufacturing (Tesla, 2020). Tesla has multiple manufacturing plants and assembly lines such as Giga factories and Nevada plants.  As of 2020, the company sells Model X, Model 3, Model S, and Model Y (Tesla, 2020).   In 2019, ...

Read More arrow Tags: Australia 29 digital marketing plan of tesla Monash University 

MKT7005 Fundamentals Of Marketing

Download : 0 | Pages : 10
  • Course Code: MKT7005
  • University: The University Of Adelaide
  • Country: Australia

Answer: Introduction  The following assignment is based on the SWOT analysis of the carbonated soft drink which has been already discussed in the previous assignment. The aim of this report is to analyse the secondary research of the company which is famous world wide as Coca Cola (SHTAL et al., 2018). The purpose of the assignment is to cater and examine the SWOT analysis from the PESTLE analysis that has been conducted previously....

Read More arrow Tags: Australia 29 fundamental of marketing The University of Adelaide 

N50212 Marketing Communications

Download : 0 | Pages : 9
  • Course Code: N50212
  • University: University Of The West Of England
  • Country: United Kingdom

Answer: Introduction The concepts of marketing as well as communication form important aspects of the various business organizations. Therefore, it is seen that the primary focus of the various business organizations in the present times is on the concept of marketing and they often take the help of effective marketing strategies to bring about the overall growth as well as the development of their concerned business organizations. The concep...

Read More arrow

BUSI330 Principles Of Marketing

Download : 0 | Pages : 2
  • Course Code: BUSI 330
  • University: Liberty University
  • Country: United States

Answer: Company Goals Ford Motor is a multinational automotive company founded by Henry Ford in 1903 and whose headquarters are based in Michigan. The company is divided into two brands, Lincoln brand which sells luxury cars and ford brand which sells commercial vehicles and automobiles ("Ford Motor Company: Company Information |," n.d.). Improving fuel economy for all products while adhering to regulations and addressing stabilizat...

Read More arrow

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

184 Order Completed

96% Response Time

Arapera Billing

Masters in Management, MMgt

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

755 Order Completed

95% Response Time

Douglas Cowley

Masters in Finance with Specialization in Audit

Wellington, New Zealand

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

230 Order Completed

97% Response Time

Liya Han

Master Of Science in Geotechnical Engineering (MSc Geotec)

Singapore, Singapore

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

great work. WOW. nicely done. good reference. great approach. one of the best assignment


User Id: 424798 - 13 Jul 2020


student rating student rating student rating student rating student rating

I am very pleased with the turnout of my assignment! My stress level dropped dramatically with MAH\'s assistance!


User Id: 383727 - 13 Jul 2020


student rating student rating student rating student rating student rating

At first, I started to lose faith in MYASSIGNMENThelp, then I was assigned a tutor that was able to take the suggested changes and went over and above the call of duty to complete my assignment. I am so thankful for this tutor. Can I work with you ag...


User Id: 450083 - 13 Jul 2020


student rating student rating student rating student rating student rating

I have long awaited to give a 5-star rating and this EXPERT/tutor was able to review the track changes I requested and made those changes and even went over and above the call of duty to make sure my work was completed and done correctly. Thanks


User Id: 450083 - 13 Jul 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?