This assignment helps to analyze the case study of Vertu. It is a brand of luxury phone manufactures that is operated by the Nokia. Vertu offers various types of luxury phones those have manufactured by utilizing luxury products, like diamonds, exotic leather and sapphires. It was founded officially in the year of 1998 in United Kingdom. During the time of its launch, it has sold many luxury phones in various countries of world (Vertu Official Site,2015). Therefore, this assignment conducts the SWOT analysis of this company.
• Exclusive ranges of luxury phones, attractive series of Signature, Symbian etc
• Phone technology Microsoft Windows
• Cost advantage compared to other companies of luxury phones
• Rich people of U.K are the targeted customers of Vertu
• Associated with the brand name of Nokia which is a popular multinational company of phone and related equipments
• Limited to one specific market sector
• All systems are not user friendly
• Application of these phones have become outdated
• Phones are high priced
• High price but the features are not high like other smart phones
• Promoting the brand within some untouched areas
• This company has started to enter into several new market sectors
• This company can manufacture products for low as well as medium price market
• Vertu should expand its marketing activities to various developing countries
• Emergence of new technologies in mobile phones, like android phones, Apple smart phones are counted as immense threat for this luxury phone
• Level of increased competition
• Lack of better software in this luxury phones
• Lack of better gaming facilities and other updated applications
• Many companies are coming with extra as well as updated version of mobile and phone technology with extra ordinary and effective application
Table 1: SWOT analysis of Nokia Vertu
As stated by Schrempf (2011), Vertu has expanded its business area in many countries. However, the business activities of Vertu are still missing in the developing countries. It has operated its business activities within United Kingdom and other countries. The main focus of this type of phones is the rich people of the market. Therefore, it has operated its effective business within one specific sector of market. New technological evolution has become and various types of mobile phones, like apple, android and Smartphone has come to the market with effective and updated features. However, Vertu has to face immense competition as because the new technological advancement is lacking in this phone.
On the other hand, Langbour (2011) criticized that, innovative capacity is missing in this company. This brand slowly accepts the new technological advancement. The software application needs to be updated.
Vertu, the company that is operated by Nokia, has produced luxury mobile phones that are manufactured by utilizing many valuable materials, like silver, gold leather etc. Vertu has launched the first luxury phone ever in the market. Attractive craft of these phones are very popular feature of this phone. These phones are generally made from gold, ceramic, diamonds, sapphire, exotic hardwood etc (Vertu Official Site, 2015).
This luxury phone manufacturing industry has the potential market of rich people of different countries. Major rich customers are located in Germany, United Kingdom, United States, Japan etc. On the other hand, Schrempf (2011) argued that the economy of the developing countries has been increased. Therefore, several companies like Gold Vish, Tag Heuer, and Christian Dior has entered within the market sector of luxury phones.
Therefore, Vertu has suffered from lack of new technological advancement within the technology of the phone. Therefore, Doz and Kosonen (2011) stated that, the mother company Nokia has also faced several internal issues, like accountability, internal collaboration, leadership. The capacity of producing innovative luxury phones with high technological devices has been decreased.
There are various new types of phones, like Android, Apple and other Smartphone has entered into the market segment of luxurious phones. This company also offers some value added services like, online facility, CNC facility etc. However, Vrontis and Thrassou (2013) stated that, Vertu is lacking from different innovative idea for producing this type of phone. Vertu needs to expand its business into the developing countries. This company also needs offer those luxury phones at a low cost and with high technological devices in order to attract the customers of all levels of market.
This assignment has discussed some drawbacks of the company of luxury phone, Vertu. This company does not acquire new technology that will help to compete with the apple, smart phones and other android phones of the mobile market. However, this company has produced many attractive series of luxury phones.
Vrontis, D. and Thrassou, A. (2013) Innovative Business Practices. Newcastle upon Tyne: Cambridge Scholars Publishing.
Doz, Y. and Kosonen, M. (2011) Letter to the editor: Nokia and Strategic Agility: A Postscript. California Management Review, 53(4), pp.154-156
Langbour, N. (2011). Krief, Huguette : Entre terreur et vertu. Et la fiction se fit politiqueâ€¦ (1789â€“1800), 2010. Kritikon Litterarum, 38(3-4), pp.189-192
Schrempf, J. (2011). Nokia Siemens Networks: Just Doing Business â€“ or Supporting an Oppressive Regime?. Journal of Business Ethics, 103(1), pp.95-110
Nokia, (2015) Nokia [online] Available at: https://company.nokia.com/ [Accessed 10 Mar. 2015].
Vertu Official Site, (2015) Vertu Official Site [online] Available at: https://www.vertu.com/ [Accessed 10 Mar. 2015]
To export a reference to this article please select a referencing stye below:
My Assignment Help. (2016). Case Study Analysis Of Nokia Vertu. Retrieved from https://myassignmenthelp.com/free-samples/case-study-analysis-of-nokia-vertu.
"Case Study Analysis Of Nokia Vertu." My Assignment Help, 2016, https://myassignmenthelp.com/free-samples/case-study-analysis-of-nokia-vertu.
My Assignment Help (2016) Case Study Analysis Of Nokia Vertu [Online]. Available from: https://myassignmenthelp.com/free-samples/case-study-analysis-of-nokia-vertu
[Accessed 10 April 2020].
My Assignment Help. 'Case Study Analysis Of Nokia Vertu' (My Assignment Help, 2016) <https://myassignmenthelp.com/free-samples/case-study-analysis-of-nokia-vertu> accessed 10 April 2020.
My Assignment Help. Case Study Analysis Of Nokia Vertu [Internet]. My Assignment Help. 2016 [cited 10 April 2020]. Available from: https://myassignmenthelp.com/free-samples/case-study-analysis-of-nokia-vertu.
Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.
Answer: Introduction The intent of this paper is to present a report related to the implementation of an information system in Optus Company to assist it in improving its procedures and productivity in the industry. The information system could be any organized combination of people, software, data resources, communication networks, hardware, process, and policies that recovers, stores, converts, and distributes information in a compa...Read More
Answer: Introduction In the workplace, it can be said that to attract and retain the employees is considered as one of the motive of the organization. It is considered as the concept that states that retention in the workplace is important so that culture of the company can be maintained. If employees are retained then positive impact can be seen on the overall activities assigned by the top management. But in the present scenario, attraction...Read More
Answer: The notion of risk Risk identification According to the AS/NZS ISO 31000:2009, as cited in The Australian Government (2009), the risk is the effect of uncertainty on objectives that could be positive or negative and could involve different aspects. Risk management reflects the management policies, procedures and practices that could be applied by organizations for the purpose of establishing tasks. It includes several activities like...Read More
Answer: Introduction Privacy, trust, and data security are intertwined according to ethics and laws. Personal information is so important for a person. It cannot be used by anyone without the information to that person. It is an ethical thing to secure personal information to every person. Privacy protection provisions rely on trust. Security providers are provided grantee to their data. Violation of data security is also a crime, as pe...Read More
Answer: The places of work of a human being is one of the places wherein the individual spends a majority of their time. The most common type of harassment that is faced by the employees of the organization is the harassment that face in terms of the sexual discrimination within the workplace (Williams, 2018). This is generally faced by the female employees of the organization as is reported in the majority of the cases. The major common good ...Read More
Just share your requirements and get customized solutions on time.
Our writers make sure that all orders are submitted, prior to the deadline.
Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.
Feel free to contact our assignment writing services any time via phone, email or live chat.
Our writers can provide you professional writing assistance on any subject at any level.
Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.
Get all your documents checked for plagiarism or duplicacy with us.
Get different kinds of essays typed in minutes with clicks.
Calculate your semester grades and cumulative GPa with our GPA Calculator.
Balance any chemical equation in minutes just by entering the formula.
Calculate the number of words and number of pages of all your academic documents.
Our Mission Client Satisfaction
Finished on time. Like to use again. Great help at the last minute. Follow the instruction.
Good work. I am very pleased by the work of an expert and co-operation. I didn\'t get my grades yet but I feel that this time I will get good marks. Thank You
I am well satisfied with the content. It covered all the areas i requested and is timely too.
Thank you so much. I got my assignment before due date and you done great work. Thank you so much. Feeling good to join you