$20 Bonus + 25% OFF +
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

Case Study Analysis Of Nokia Vertu

tag 141 Downloads4 Pages 918 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT


Prepare a case analysis for Vertu Nokia’s Luxury Mobile Phone for the Urban Rich?



This assignment helps to analyze the case study of Vertu. It is a brand of luxury phone manufactures that is operated by the Nokia. Vertu offers various types of luxury phones those have manufactured by utilizing luxury products, like diamonds, exotic leather and sapphires. It was founded officially in the year of 1998 in United Kingdom. During the time of its launch, it has sold many luxury phones in various countries of world (Vertu Official Site,2015). Therefore, this assignment conducts the SWOT analysis of this company.

SWOT analysis on Vertu:


• Exclusive ranges of luxury phones, attractive series of Signature, Symbian etc

• Phone technology Microsoft Windows

• Cost advantage compared to other companies of luxury phones

• Rich people of U.K are the targeted customers of Vertu

• Associated with the brand name of Nokia which is a popular multinational company of phone and related equipments


• Limited to one specific market sector

• All systems are not user friendly

• Application of these phones have become outdated

• Phones are high priced

• High price but the features are not high like other smart phones



• Promoting the brand within some untouched areas

• This company has started to enter into several new market sectors

• This company can manufacture products for low as well as medium price market

• Vertu should expand its marketing activities to various developing countries


• Emergence of new technologies in mobile phones, like android phones, Apple smart phones are counted as immense threat for this luxury phone

• Level of increased competition

• Lack of better software in this luxury phones

• Lack of better gaming facilities and other updated applications

• Many companies are coming with extra as well as updated version of mobile and phone technology with extra ordinary and effective application

Table 1: SWOT analysis of Nokia Vertu

As stated by Schrempf (2011), Vertu has expanded its business area in many countries. However, the business activities of Vertu are still missing in the developing countries. It has operated its business activities within United Kingdom and other countries. The main focus of this type of phones is the rich people of the market. Therefore, it has operated its effective business within one specific sector of market. New technological evolution has become and various types of mobile phones, like apple, android and Smartphone has come to the market with effective and updated features. However, Vertu has to face immense competition as because the new technological advancement is lacking in this phone.

On the other hand, Langbour (2011) criticized that, innovative capacity is missing in this company. This brand slowly accepts the new technological advancement. The software application needs to be updated. 


Case study analysis of Vertu:

Vertu, the company that is operated by Nokia, has produced luxury mobile phones that are manufactured by utilizing many valuable materials, like silver, gold leather etc. Vertu has launched the first luxury phone ever in the market. Attractive craft of these phones are very popular feature of this phone. These phones are generally made from gold, ceramic, diamonds, sapphire, exotic hardwood etc (Vertu Official Site, 2015).

This luxury phone manufacturing industry has the potential market of rich people of different countries. Major rich customers are located in Germany, United Kingdom, United States, Japan etc. On the other hand, Schrempf (2011) argued that the economy of the developing countries has been increased. Therefore, several companies like Gold Vish, Tag Heuer, and Christian Dior has entered within the market sector of luxury phones.

Therefore, Vertu has suffered from lack of new technological advancement within the technology of the phone. Therefore,  Doz and Kosonen (2011) stated that, the mother company Nokia has also faced several internal issues, like accountability, internal collaboration, leadership. The capacity of producing innovative luxury phones with high technological devices has been decreased.

There are various new types of phones, like Android, Apple and other Smartphone has entered into the market segment of luxurious phones. This company also offers some value added services like, online facility, CNC facility etc. However, Vrontis and Thrassou (2013) stated that, Vertu is lacking from different innovative idea for producing this type of phone.  Vertu needs to expand its business into the developing countries. This company also needs offer those luxury phones at a low cost and with high technological devices in order to attract the customers of all levels of market.


This assignment has discussed some drawbacks of the company of luxury phone, Vertu. This company does not acquire new technology that will help to compete with the apple, smart phones and other android phones of the mobile market. However, this company has produced many attractive series of luxury phones.


Reference list


Vrontis, D. and Thrassou, A. (2013) Innovative Business Practices. Newcastle upon Tyne: Cambridge Scholars Publishing.


Doz, Y. and Kosonen, M. (2011) Letter to the editor: Nokia and Strategic Agility: A Postscript. California Management Review, 53(4), pp.154-156

Langbour, N. (2011). Krief, Huguette : Entre terreur et vertu. Et la fiction se fit politique… (1789–1800), 2010. Kritikon Litterarum, 38(3-4), pp.189-192

Schrempf, J. (2011). Nokia Siemens Networks: Just Doing Business – or Supporting an Oppressive Regime?. Journal of Business Ethics, 103(1), pp.95-110


Nokia, (2015) Nokia [online] Available at: https://company.nokia.com/ [Accessed 10 Mar. 2015].

Vertu Official Site, (2015) Vertu Official Site [online] Available at: https://www.vertu.com/ [Accessed 10 Mar. 2015]


Getting nightmare regarding pending chemistry assignment? Then it is high time you consider hiring chemistry assignment help service of MyAssigemnthelp.com. We at MyAssignmenthelp.com deliver quality subject specific assistance on more than 100+ subjects. For us, students' need is foremost, and we work round the clock to offer science, humanities and commerce assignment help. Among Commerce wing, our one of the most popular services is capital budgeting assignment help. In science segment, we have gained popularity with biology assignment help.

Most Downloaded Sample Of Management

MGT330 Business Alternative Submission Method

Download : 0 | Pages : 16
  • Course Code: MGT330
  • University: Charles Sturt University
  • Country: Australia

Answer: Introduction The main objective of this report is to identify the needs for strategic options to the current business of Woolworths. It is because the retail sector in Australia has become very competitive and that Woolworths does not also have a good global business strategy. These all create the necessity to analyze the strengths of the current business of Woolworths and recommend the need to adapt to new strategies. The organizati...

Read More arrow

MBA402: Governance, Ethics, And Sustainability8

Download : 0 | Pages : 12

Answers: Introduction Sustainable Assessment report helps in analysing the approaches and activities taken by an organization in order to achieve economic, environment and social sustainability through their operations. Global Reporting Initiative (GRI) standards aids organizations, government, and other businesses interpret and dissipate implication of businesses on vital sustainability concerns. Few of the distinct components and activities...

Read More arrow

MGT5STR Business Level Strategies Management

Download : 0 | Pages : 8
  • Course Code: MGT5STR
  • University: La Trobe University
  • Country: Australia

Answer: Introduction Rothaermel (2015) has observed that technology adoption in agricultural and competitive strategy primarily progress towards major objectives. Porter’s has transformed the theoretical understanding, practise and knowledge of business strategy. It has been signified that competitive strategy has taken offensive or defensive performances in order to create a different stable position within the industry to contest effi...

Read More arrow

MBA402 Governance, Ethics, And Sustainability6

Download : 0 | Pages : 11

Answers: Introduction: Risk exposure calculator is an instrument that enables the apex management of business organisations to study the degree of internal pressure which exists with their organisations and can emerge as risks to the business of the organisations. The risk exposure calculator takes into account three categories of internal pressures which business organisations can be subjected internally namely, pressure due to business grow...

Read More arrow

MBA402 Governance, Ethics, And Sustainability5

Download : 0 | Pages : 10

Answers: Introduction Risk is an inevitable part of any business venture. An enterprise cannot survive in the long run if it exhibits an aversion towards taking risk. The market situations are forever in a state of change, thereby necessitating the need to constantly adapt to the needs of the hour, as and when required. Though risks are at the face value extremely negative and detrimental, but they are in essence the driving force which motiv...

Read More arrow

Save Time & improve Grade

Just share your requirement and get a customized solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 4/5

2594 Order Completed

95% Response Time

Michael Johnson

Masters of MSc in Economics

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

416 Order Completed

95% Response Time

Tyler Moore

MBA in Accounting

Washington, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

It seems a same kind of stuff as posted prior. I am okay with this. Thanks for your help...


User Id: 172914 - 12 Nov 2019


student rating student rating student rating student rating student rating

Piss poor quality work. They didnt even want to fix their mistakes. No conclusion, no references, improperly formatted. Was definitely not worth the money and will never use them again. Never received the four pages that I paid for


User Id: 341622 - 12 Nov 2019


student rating student rating student rating student rating student rating

good work by the writer and i am going to ask for more assignments from this writer only


User Id: 312817 - 12 Nov 2019


student rating student rating student rating student rating student rating

Assignment was not complete. Improperly formatted. No in text citations, no references. Ask for a redo or completion and they wanted me to wait 24 hours to fix a mistake they made. They wanted me to submit my assignment late and didnt want to refund...


User Id: 341622 - 12 Nov 2019


student rating student rating student rating student rating student rating
Have any Query?