Discuss about the Casual and Dining Restaurant Preferences.
In my opinion, the upscale casual dining will probably lose popularity in the near future. It has been seen that upscale casual dining is a restaurant who offers high priced food in a casual atmosphere. The restaurants offer table service and also the prices are high according to the services which are offered.
It has been seen that that upscale casual dining offers services or the food at a high price as compared to other casual dining restaurants. Also, the quality which is offered is good but in the present scenario, it has been evaluated that there are many outlets, cafes, and restaurants who are offering good quality products at less price. The competition level is high and it has been analyzed that due to a high level of competition the services or the food is offered at low price. When the quality of food which is offered is same and also the atmosphere is better than the upscale casual dining then people will focus more on other option available with them (Dziadkowiec and Rood, 2015).
Now day's people believe in availing good service and food at low cost. There are also many cafes and restaurants who are giving a discount voucher so when customer visit the prices are nominal for them. With the prices, the atmosphere is also good and comfortable. So, in future people will be more inclined towards the restaurants that are offering good services at low price. Therefore the popularity will be low for upscale casual dining restaurants (Ponnam and Balaji, 2014).
Dziadkowiec, J. and Rood, A.S., 2015. Casual-Dining Restaurant Preferences: A Cross-Cultural Comparison. Journal of foodservice business research, 18(1), pp.73-91.
Ponnam, A. and Balaji, M.S., 2014. Matching visitation-motives and restaurant attributes in casual dining restaurants. International Journal of Hospitality Management, 37, pp.47-57.