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Celebrity Endorsement: Facebook, Twitter And Instagram

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Question:

What is the rate of PORNSAK to be celebrity endorsement for Singapore Nescafe?

 

Answer:

It is expected that the endorsement rate for Pornsak would be about $4 million. It has to be said that in the recent time with the increasing popularity of the social media like Facebook, Twitter, Instagram and Snapchat; the endorsement is no longer depended for a single media like television endorsement or the face for print media (Money 2016). The means of endorsement has changed. It has also been evident that Pornsak is active in these social media and thus, it is expected that the rate of endorsement would include the rate for endorsing the product (Nescafe) in these platforms as well.

The rate of endorsement has been estimated to be $4 million because Pornsak is not an international celebrity and he has fame in the market of Singapore and Thailand only. Thus, the rate would not be very high as $25 or $30 million like the other popular celebrities like Beyonce charges. So in order to become the celebrity face for Singapore, it is expected that Pornsak would charge $4 million. 

 

References:

Money, C., 2016 10 Of the Highest Paid Celebrity Endorsement Deals Available at: https://www.therichest.com/expensive-lifestyle/money/10-of-the-highest-paid-celebrity-endorsement-deals/ [Accessed on: 3-5-2017]

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