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Change Management: Premimum Pty Ltd Add in library

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1. a) Choose a business you are familiar with and draw a detailed mind map summarising the process of change management.

b) Explain the rationale and objectives for the changes you have mapped in 1a.

2. Explain the skills of successful change management used in the example above by completing the table below.

3. Explain how social factors can influence change in business.

4. Determine possible changes resulting from the application of technology.





1. (a) The chosen organization is a retail store which is going to adopt the contemporary practices and market its business online. The change for this business is to expand the business online and enhance the customer base. There are many aspects like requirements, business cases, processes, execution tasks, action plan and analysis that will form a part of the mind map.

Figure 1: Mind Map of Change Management in Retail Store

(b) The change management issue mapped in part (a) is to expand the business of a retail firm online. The main aim of the change management case is to map the goals with resources and tasks to be performed with the needs of adoption of this online strategy to enhance the consumer base, stand apart from competitors, and foster a growth for the company.

2. For the changes in implementation, there shall be different communication methodologies via online support to monitor the reactions of the consumers. All the stakeholders must be closely observed for the change implemented within the organization including consumers, employees etc. There shall be changes which should be incorporated by re aligning some processes and tasks for adoption of online model.

The action plan for change implementation shall include refurbishment of goals, plans, strategies, reporting and many such actions to have a review for the change and observe the positive or negative reactions from the consumers based over online shopping experience of a retail store.

The change management mind map also maps the business case that shall be prepared prior to change implementation including the purpose, scope, implementation expectation, priorities, positive benefits or some negative aspects too.

3.  There are many human and functional skills required for implementation of the change management.

Management skills

What do you see

What you would not see

People Skills

Employees would be required to learn about the online system and its operations to be proficient in online retail handling.

Design and implementation of online portal or website requires technical skills of people.

There will be a lesser adaptability in the beginning as employees would be less familiar with online mode of sales.


Strategic Thinking

Strategic Thinking is required to implement intricate details of the online portal and to adopt customer attracting schemes.

Lack of strategic thinking in advertising the new online portal due to focus over change management at the first go.


A bright vision anticipating profit and benefits to be able to expand the business on a global and international level by the means of online sale and purchase.

Would not be able to vision the negative aspects related to online marketing including extra care of sales and error handling required.

Flexibility and Adaptability to Change

The team shall be able to flexibly adapt the change of going online with their business with effective training and practice sessions.

There would be a slow transition to adapt the change as it is technologically oriented and have specialized skills included to learn it.

Self Management

It is required to self manage and self learn the concepts of online retailing which can be seen with enthusiastic employees.

There is a requirement of training and guidance to refine the process of self management.


Teamwork is the key for successful implementation of the change as it requires equal contribution from all.

On-store team work will face some issues due to dividing of the task and team’s focus.

Problem solving and Decision making

This will be enriched by learning a new skill to handle in work. Decision making shall play a significant role to implement some important changes.

Problem solving would require support from top officials to come about a decision for an upcoming issue in adoption of online business.




Positive Results


Social Problems

Agile adoption

On Demand production


Better Shopping Experience

Online Portal

Lack of skills

Open to Customers

Information and transparency




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